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The Adoption Behavior of Chinese Mobile Financial Application
(University of the Thai Chamber of Commerce (UTCC), 2020)
Yu, Zou
China has been an outstanding economic power in the world. With the high development of technology, more and more Chinese needs the money management service, who pays more attention on the mobile financial applications (APPs). The objective of the study was to investigate the adoption behavior of Chinese mobile financial applications. In this research, researcher distributed 400 questionnaires online to collect the information and evaluation from users. Section 1 with respondents’ information was analyzed by descriptive statistical analysis. Section 2 and 3 with evaluation of using APP by Five-point Likert scale, which is analyzed by descriptive statistical analysis and multiple regression analysis. Through the results of the research, performance expectancy, effort expectancy, social influence, self-efficiency, facilitating conditions have positive affections of adoption behavior of Chinese mobile financial APP. If mobile financial APP agent or developer would like to modify their APP for getting more adoption from Chinese, it would be more useful to enhance the selfefficiency perception design. Therefore, this research could be reference for Chinese mobile financial agent and developer in the app improvement. What’s more, this study also can be useful information for government policy-making. The last but not the least, the data and analysis result could be the reference for academic and researcher who are interested in relative researches.
34 96
Analysis the Performance of Outbound Cross-border Mergers and Acquisitions : Evidence from Chinese Companies Listed on the Stock Exchange
(University of the Thai Chamber of Commerce (UTCC), 2019)
Xian, Leng
Since 2008, the financial crisis has provided a good opportunity for Chinese companies to outbound cross-border M&A. Many Chinese listed companies have continuously joined the wave of cross-border M&A. Outbound cross-border M&A account for an increase in the proportion of Chinese companies’ foreign investment, in order to obtain the technology, resources or market development of target enterprises, many Chinese companies have chosen cross-border M&A; making cross-border M&A become a hot topic in the government and business circles in recent years. This paper takes the listed companies that participated in and completed cross-border mergers and acquisitions from 2008 to 2015 as a sample, using accounting research method, using factor analysis to construct a comprehensive score model for enterprise performance evaluation, from four aspects: corporate profitability, operating capability, solvency and development capability, select the earnings per share, return on total assets, rate of return on common stockholders’ equity, total assets turnover, receivables turnover ratio, inventory turnover ratio, current ratio, acid-test ratio, debt asset ratio, operating profit growth, net profit growth rate and total asset growth rate; analyze the changes in the comprehensive performance of listed companies before and after the merger, and then compare the overall sample by group. The results show that, the comprehensive performance of the year of merger and acquisition and the comprehensive performance of the two years after the merger have been improved. As a whole, outbound cross-border M&As have not significantly improved the comprehensive performance of Chinese companies; from a group perspective, the comprehensive performance of private companies after outbound cross-border mergers has improved compared to state-owned enterprises; outbound cross-border M&A manufacturing, the comprehensive performance improvement effect of enterprises is not obvious, non-manufacturing M&A performance has not improved; the performance of horizontal M&A enterprises after outbound cross-border M&A has been improved, while the performance of vertical M&A enterprises and mixed M&A enterprises after outbound cross border M&A has not improved. Finally, based on the research results, relevant recommendations were made to both the enterprise and the government.
69 104
Attitude toward the Advertising and Subjective Norm on Purchase Intention: A Case of Television Advertising of Beauty and Personal Care Products in Bangkok
(University of the Thai Chamber of Commerce, 2012)
Wang, Xiaoli
;
University of the Thai Chamber of Commerce. International College
This study investigated the impact of attitude toward the television advertisingand subjective norm on purchase intention about the beauty and personal careproducts in Bangkok, Thailand. The conceptual model in this study was based on the Theory of Reasoned Action (TRA), which was added other factors that had significant relationships with attitude toward the advertising, subjective norm and purchase intention. The theory was used to analyze the advertising value effect on attitude toward the advertising. In addition, advertising value was affected by entertainment, informativeness and irritation. The source credibility effect on attitude toward the advertising. The objectives of this study are (1) to explore the entertainment, informativeness, and irritation as the important factors that influence the advertising value; (2) to identify the influence of advertising value on attitude toward the advertising; (3) to investigate the influence of advertising source credibility on attitude toward the advertising; (4) to explore the influence of attitude toward the advertising on purchase intention; (5) to explore the influence of subjective norm on purchase intention. There were seven hypotheses in this study, which were tested by questionnaire. All the hypotheses were accepted. The questionnaire was separated intotwo parts, which were personal data and research variables. The Collecting process implemented in Big C super market (branch Rachada and Ladprao) and Central (branch Rama 9 and Ladprao) of Bangkok city selected the 400 Thai respondents who are 15 to 54 years old and who viewed the television advertising of beauty and personal care products to fill the relevant survey questionnaire. Time frame was around one and half month from the end of December in 2012 to the Mid-February in 2013. The structural equation model (SEM) was used to investigate the relationships between the factors in this study. The findings of this study indicated that both the attitude toward the advertising and subjective norm were important factors affecting consumers' purchase intention. In addition, the results indicated that to improve theentertainment and informativeness of advertising, and reduce the irritation ofadvertising is a good way to enhance the advertising value, thus to enhance theattitude toward the advertising. In other hand, to manage the source credibility of advertising is a good way to enhance the attitude toward the advertising. This study also suggests ideas for further research in the related field.
93 434
Consumer’s Attitude Toward Mobile Advertising in Thailand
(University of the Thai Chamber of Commerce, 2012)
Fu, Xiangqin
;
University of the Thai Chamber of Commerce. International College
There has been a tremendous and rapid growth in the mobile telecommunicationindustry in the world, especially in Asia. This paved a new platform for many companies to do their sales promotions through short message system (SMS) via mobile device. SMS has been generally used in mobile advertising. This study employed theory of reasoned action (TRA), to investigate consumer behavior in mobile advertising. This study aims to investigate the behavioral intention to receive and read mobile advertisements, with attitude serving as the mediator. We also examine factors including entertainment, informativeness, irritation, credibility, permission, attitude to advertising in general, and personality. Data were collected from 400 mobile phone users in Bangkok, Thailand. Results show that personality of SMS advertisements has the strongest effect on attitude. Attitude is the major mediator between belief dimensions and behavioral intention.
7 42
Determinants of Customer’s Complaint Intention of Nanning’s (China) Retail Store
(University of the Thai Chamber of Commerce, 2012)
He, Huajuan
;
University of the Thai Chamber of Commerce. International College
The study aims to research determinants of customer’s complaint intention ofNanning’s (China) retail store. The main purpose of this study were to identify therelationship between the demographic, level of dissatisfaction, perceived possibility of success, attitude toward complaint with complaint intention.The customers who had previously shopping in Nanning’s retail store wasrepresented the sample of 450 respondents. The t-test , ANOVA and simple regression were used to analyzed the relationship .The finding showed that demographic has a significant relationship with complaint intention and level of dissatisfaction, perceived possibility of success and attitude toward complaint have positive relationship with complaint intention. As a whole, this research provide valuable suggestions to retail store and help them to address the key factors which influences customer complaint intention and establishing a perfect way to handle customer complaint. It also helps to improve retail store performances to meet customer needs, retain old customers, attract new customers and create more profit. And the useful data and informations in this research can also provide fellow researchers to explore customer complaint intention in other industry.
6 73
Development of the Model of Foreign Student Loyalty Studying in Thailand
(University of the Thai Chamber of Commerce, 2012)
Kuang., Wei,
;
University of the Thai Chamber of Commerce. International College
The objectives of this study are fourfold (1) to develop the model of foreignstudent loyalty studying in Thailand, (2) to study the effect of the foreign studentexpectation on foreign student satisfaction and university reputation, (3) to study the effect of the foreign student satisfaction on university reputation and foreign student loyalty, and (4) to study the effect of the university reputation on foreign student loyalty. The conceptual framework of this study is developed from Oliver, Churchill, Surprenanr and Ajzen concept. The model is analyzed empirically by using 406 questionnaires which are collected from foreign student loyalty who visit boutique hotels in Bangkok. Linear Structural Relationship (LISREL) statistics is used to test the model. Result of the study revealed that the vast majority of foreign student respondents were male, Chinese, age between 21-25 years who studied at ABAC, in business administration faculty, hold the bachelor’s degree and most of them are studying the first year. Most of them have agreed that service quality and accommodation are the most important factors among the five factors: service quality, teacher, technology, learning environment and university accommodation. And most of them have greed level about foreign student expectation, university, and foreign student loyalty. The outcome of the empirical study discovered that each construct has significant positive direct effect on foreign student loyalty apart from foreign student expectation. Moreover, university reputation is the most important significant direct effecton foreign student loyalty equivalent 0.64.The findings of this study indicate that foreign student intent to study andintroduce friends/ Acquaintance come to study in Thailand depends on the level of student satisfied in service quality, teacher, technology, learning environment and university accommodation, and how good the university reputation that the student perceive. Universities should improving standardize, learn the exact expectations of the student and manage those well, pay attention to reputation building in other countries to attract foreign students’ interesting and know the value of the university and try their best to satisfied the foreign student satisfied then loyalty.
5 88
Does Investor Sentiment affect Stock Return : Evidence from Chinese Industry Index in Shanghai A Share Market
(University of the Thai Chamber of Commerce (UTCC), 2019)
Wang, XiaoChen
In stock market, some of characteristics of asset pricing behavior of traditional financial theory didn’t work, behavioral finance otherwise provides a new method and aspect to interpret these visions. Investor behavior which is influenced by investor sentiment plays an important role in stock market, irrational behavior may lead to market inefficiency, and stock return is a reflection of the market condition, hence studying the effects of investor sentiment on stock return is meaningful. This paper mainly studied investor sentiment whether and how affects stock return, as well as applied other six control variables a share market stock return, Dow Jones industrials index return, interest rate, exchange rate, crude oil price and gold price which could affect stock return in previous studies. To detect the effects this paper first investigate bullish investor sentiment and then applied multiple regression linear model to find investor sentiment positive significantly affects stock return in nine industries. This study provided a new perspective to explore the characteristics between investor sentiment and stock return, also presented new ideas for investors’ investment practices in stock market.
84 205
Effect of IT Capabilities and Business-IT Strategic Alignment on Business Agility
(University of the Thai Chamber of Commerce, 2012)
Wirattanapornkul, Saroj
;
University of the Thai Chamber of Commerce. International College
Due to the recent crisis market situation in many regions around the worlds, the firms must improve themselves to increase their business agilities to respond to unprecedented changes under the volatile business environment. The management teams in the firm need to find out the efficient way on how to utilize IT to improve the business agility. Their questions are to increase the IT capabilities or encourage the participations of IT and business managements to improve business-IT strategic alignment so as to increase the business agility of the firm. So, the purpose of this study is to identify the effect of IT capabilities and business-IT strategic alignment on business agility. This study referred to the knowledge based theory of the firm. It would give more understanding on how knowledge managements are related to the participation level between IT and business management is.Structural Equation Model (SEM) statistics technique was used to find out the answer of the objectives in this study. 432 employees answered the questionnaires and responded back. The goodness of fit statistics revealed the fit of the model. The chi-square value was 9.27 with the degree of freedom of 8 (p=0.31982). Goodness of Fit Index (GFI) was equal to 0.99 and Adjusted Goodness of Fit Index (AGFI) was equal to 0.98 which support the model was fit. While the error indexes, Root Mean Square Residual (RMR) and Root Mean Square Error of Approximation (RMSEA) were 0.0028 and 0.019 accordingly which were low and approached to zero.The result of SEM analysis exposed that IT’s participation on the business planning had the positive effect on business-IT strategic alignment (β = 0.52; t-value = 15.95; p = 0.001) and business’s participation on the IT planning had the positive effect on business-IT strategic alignment (β = 0.72; t-value = 15.95; p = 0.001). It also revealed that business-IT strategic alignment had the positive effect on the business agility (β = 0.60; t-value = 2.29; p = 0.05). Also, IT capabilities had the positive effect on the business agility (β = 0.25; t-value = 5.35; p = 0.001). However, the magnitude on the effect of business-IT strategic alignment on business agility (β = 0.60) was much more than the magnitude on the effect of IT capabilities on business agility (β = 0.25).The implication of the study revealed that how the management teams are able to utilize IT resources in order to increase the business agility. The management team can consider on IT capabilities to increase the business agility. However, they should take the consideration on how to increase the participation level of IT and business managements as the priority. This would improve IT-business strategic alignment which would positively effect to the business agility.
17 129
Equity Premium Puzzle and The Long-Run Risk Model : An Evidence from Stock Exchange of Thailand
(University of the Thai Chamber of Commerce, 2020)
Sartja Duangchaiyoosook
;
University of the Thai Chamber of Commerce. International College
This dissertation consist of two main parts. The first part empirically studies the standard consumption-based asset pricing model of Lucas (1978), Breeden (1979) and the consumption-based asset pricing model with recursive utility of Weil (1989) using quarterly data from Thailand from 2000 to 2016. The equity premium is calculated using FEDR returns, which includes dividend and right benefits and considers the effect of stock split. The key advantage of FEDR returns over the SET total returns is that the former returns are available since April 1975 while the latter is available only after January 2002. The result confirms that the models, which are the stan-dard consumption-based asset pricing model of Lucas (1978), Breeden (1979) and the consumption-based asset pricing model with the recursive utility of Weil (1989), assuming consumption growth are iid and Markov processes, cannot explain observed expected equity premium and observed expected risk-free return in Thailand data. Thailand's quarterly financial data from 2000 to 2016 exhibit the equity premium and risk-free rate puzzles. The second part shows that the long-run risk model (Bansal and Yaron, 2004) can solve the equity premium puzzle and risk-free rate puzzle in Thailand based on the data between 2000-2016. The calibration result gives a plau-sible value of risk-aversion which is less than 3 and a plausible value of elasticity of intertemporal substitution which is in a range between 1 and 2. In addition, the generalized method of moments (GMM) estimation results confirm that consump-tion growth and dividend growth are long-run processes, driven by a persistent latent variable and time-varying economic uncertainty. These together suggest that news about consumption growth and volatility have significant impact on asset prices. In addition, robustness checks for all models are performed using a diagnostic test, called Hansen-Jagannathan bound.
43 107
Essays on Minimum Wages and Labor Income Distribution in Thai Labor Market
(University of the Thai Chamber of Commerce, 2020)
Warut Samart
;
Weerachart Kilenthong
;
University of the Thai Chamber of Commerce. International College
This dissertation provides two analyses aiming to examine the recent changes in the Thai labor market. The first analysis investigates the distributional change of the real hourly labor income in the Thai labor market from 1985 to 2017. The results show that overall labor income increased over the past three decades. The gender earnings gap was substantially reduced; however, the disparity between regions still exists. The results also indicate an increase in labor income of workers with primary school and higher education during the past three decades. This study found that an increase in labor income of primary school workers is associated with an increase in minimum wage while an increase in labor income of higher education workers is associated with an increase in labor demand. A future study should investigate the causal relationship between changes in labor income and its determinants for different workers to draw a more comprehensive conclusion. The second analysis evaluates the effects of minimum wages on various types of changes in labor market outcomes, including employment, dis-employment, labor force participation, weekly working hours, real hourly wages, real hourly total labor income, and various other types of income. The key contribution of this study is to use the individual-level panel data, i.e., the Matched-Outgoing Rotation Group (Matched-ORG) generated from the Thai Labor Force Survey. The results indicate that minimum wages harm employment, but the effects are relatively small, where the elasticities are in the range of - 0.0029 to -0.0474. However, the results show substantial and significant dis-employment effects for foreign workers, where the coefficients are in the range of 3.454 to 3.636. To reconcile two seemingly contradictory results, the study also estimates the effect of minimum wages on labor force participation and finds that an increase in labor force participation of Thai workers helps mitigate the disemployment for overall workers. The results also suggest that firms adjust working hours and reduce various types of other income to mitigate minimum wage shock. The study concludes that the competitive equilibrium theory can reasonably explain the effects of minimum wages on employment as well as the overall changes in the Thai labor market from 2002 to 2013.
66 216
Essays on Relationship between Physical Health and Mental Health : Panel Data Analysis
(University of the Thai Chamber of Commerce, 2020)
Prompong Shangkhum
;
University of the Thai Chamber of Commerce. International College
There is a substantial gap in the literature about the effect of mental health on physical health. In two empirical chapters, this dissertation aims to understand how mental health influent physical health using a dynamic panel model and explore alternative explanations for this relationship using mediation analysis. In the first empirical chapter I investigate the relationship between physical health and mental health while accounting for the dynamics of physical health. I find that better past mental health positively influences present physical health. Better past physical health is also shown to have a positive impact on present physical health. Estimation by subgroups shows heterogeneous effects across age groups but no differences between males and females. In the second empirical chapter I propose and test a mediation framework for the analysis of the causal pathways through which mental health and overall life satisfaction on physical health. I find the significant mediator is an only physical activity and show that the indirect effect of past overall life satisfaction and mental health on physical health are strongly mediated by physical activity.My results suggest that both past mental health and past physical health can be powerful tools in promoting better present physical health. Mediation analysis shows that well-being provides influence both directly to physical health and indirectly via physical activity to better physical health.
90 164
Factors Affecting Behavioral Intention to Buy Tablet
(University of the Thai Chamber of Commerce, 2012)
Khumrat, Supawadee
;
University of the Thai Chamber of Commerce. International College
The objectives of the research are: (1) to explore the demographic factors such as gender, age, income, education and occupation which have effect on behavioral intention to buy tablet. (2) to define the factors that associate with consumer characteristics such as brand loyalty and consumer familiarity with technology, which effect on behavioral intention to buy tablet. (3) to study the subjective norms and perceived behavioral control ,which effect onbehavioral intention to buy tablet by applying the Theory of Planned Behavior (TPB). (4) to study the perceived usefulness and perceived ease of use which effect on behavioral intention to buy tablet by applying the Theory of Technology Acceptance Model (TAM). The questionnaires were designed and sent to respondents who lived in Bangkok and surrounding areas. The total sample size in this study is consisted of respondents who live in Bangkok and surrounding areas. The 400 qualified questionnaires are use for analysis. The research used descriptive statistics to describe the different demographic factors of therespondent by frequency distribution such as percentage, mean and standard deviation and analyzed the data by ANOVA method-test-test and Regression analyzes to examine our findings.For demographic factors this study found most respondents were males, aged between 26-35 years old, have the education level of bachelor’s degree, private company officer for occupation and 10,001-20,000 baht for income per month. The result of this research shows that demographic factor have effect on behavioral intention to buy tablet. Moreover the other factors such as brand loyalty, familiarity with the technology, subjective norm, perceived behavioral control, perceived ease of use and perceived usefulness have a positive effects on behavioral intention to buy tablet. Because the result from this research showed only internal factors of consumer that have effect on behavioral intention to buy tablet, so the future research should investigate other factors such as marketing mix of tablet product may have effect on buying intention and shouldcover different sample such as people from other provinces or in addition future study in Thailand.
52 348
Factors Affecting Financial Performance of Agricultural Firms Listed on Shanghai Stock Exchange
(University of the Thai Chamber of Commerce, 2012)
Wei, Wei
;
University of the Thai Chamber of Commerce. International College
The research aims to examine the effect of liquidity, asset utilization, leverage,economic prosperity and agricultural products price index on financial performance of agricultural firms listed on Shanghai Stock Exchange (SSE) from 2006 until 2010. Due to the non-stationary series data and multicolliearity problem that may result in a spurious regressions, the Unit-Root test was used to check the stationary qualification and Multicollinearity test was used to check the multicollinearity problem before the regression results. The research found that the factors that effect on financial performance of agricultural firms listed on SSE are asset utilization, leverage and agricultural products price index.
24 441
The Factors Affecting Perceived Value and Customer Satisfaction : Online to Offline (O2O) Food Delivery Service in China
(University of the Thai Chamber of Commerce (UTCC), 2020)
Ying, Huang
Service quality and service recovery are two crucial factors in perceived value and customer satisfaction. The purpose of the study was to investigate the effect of service quality, service recovery and perceived value on customer satisfaction of online to offline O2O food delivery service industry in China. And quantitative research will be used in this paper 408 questionnaires from the customers who used the O2O food de livery service platform were collected online in the final questionnaire research The O2O food delivery service as a new economic model to be an essential part of modern society Investigating customer satisfaction can allow the food service delivery companies to measure their strengths as well as to understand the customer and consumer needs, and help companies develop strategic plans at the same time There are five chapters in this paper to explore the factors affect the perceived value and customer satisfaction, including service quality (4 factors including efficiency, system availability, fulfillment, privacy), and service recovery 3 factors including responsiveness, compensation, contact). And try to explain to the reader the effect of the characteristics of the customers’ perceived value and customer satisfaction in the O2O food delivery service platform.
143 436
Factors Affecting Purchase Intention of Electric Cooking Appliance in Thailand
(University of the Thai Chamber of Commerce, 2012)
Xie, Biao
;
University of the Thai Chamber of Commerce. International College
The main objectives of this study is to analyze the determinants as demographic, perceived behavior control, subjective norm and attitudes of Bangkok and Chiang Mai consumer’s purchase intention on the electric cooking appliance, and to analyze the determinants as brand image, country of origin and beliefs in product attribute on their attitude. The data of study was collected from the questionnaire distribution from Bangkok and Chiang Mai. The data was analyzed by using ANOWA, T-Test, factor analysis and multiple regression. The study found that the demographic, perceived behavior control, subjective norm and attitudes have significant effect on purchase intention in Thailand, and brand image, country of origin and beliefs in product attribute have significant effect on attitude.
55 137
Factors and Customers Satisfaction of Budget Hotel Customers in China
(University of the Thai Chamber of Commerce, 2012)
Yu, Yang
;
University of the Thai Chamber of Commerce. International College
The purpose of this research was to study the customer perception towardmarketing mix (7P’s), customer satisfaction and customer loyalty of budget hotel in China. The researcher distributed 450 questionnaires during the month of September to October to the customers who stayed at budget hotel in China. There were 400 questionnaires completed and usable. Collected data from questionnaires processed by computer program in terms of frequency, mean, standard deviation and regression. Results showed that customer perception toward product/service and promotion had a positive impact on custom satisfaction, and customer satisfaction had a positive impact on customer loyalty. The budget hotel operators can use the result to determine their target market, make a good marketing mix plan to make the customer satisfaction andloyalty.
80 623
Factors Influencing Employee Turnover Intention: The Case of Retail Industry in Bangkok, Thailand
(University of the Thai Chamber of Commerce, 2012)
Wu, Xiangping
;
University of the Thai Chamber of Commerce. International College
At present retail industry in Thailand is one of the important components. TheGDP worth approximately 1.4 trillion Baht, among them, modern trade 40% andtraditional trade 60%. Thus, traditional trade is one of important parts of economic growth. The traditional trade operators consist of family stores and local street store. Normally the size of the store is small but they are being mostly operated by local family owners (Thailand Retail Industry report, 2011). The retail market was expected to grow at least 3-5% in the year 2011and provided a large number of jobs (Thailand Retail Industry report, 2011). However, in recent years, employee turnover was a major concern for many organizations today. Employee turnover rate has been continued to grow in Bangkok, Thailand. High employee turnover can have a devastating effect on a company. The employee turnover rate in Thailand was more than a 10% for several years (Bangkok Retail Market Report, 2010). It was making the managers are anxious, because the high turnover rate was not only increase thecompany's operating costs but also reduce the competitiveness of a company in the peer. However, for employees, leave from the present company was not absolute bring the benefits for them. Sometimes it is helpless of voluntary turnover. Thus, employee turnover would bring the great loss to both company and employee. The purpose of this study was to investigate the factors influencing employee turnover intention. Based on the related research, the research variables were job characteristic, job satisfaction and organizational commitment on employee turnover intention. The quantitative research methods were used and the data collected by using questionnaire to respondents. The statistical program was use to analyses demographic factor. The findings indicated that job characteristic has direct effect to job satisfaction and organizational commitment, and there had both direct and indirecteffect to employee turnover intention. The outcome of this study assisted themanagers more deeply understand the factors influencing employee turnoverintention, thus lead to more attention of the management on employee turnover.However, the results of this study also confirmed that job characteristic, jobsatisfaction and organizational can affect employee turnover intention in different degree. Therefore, managers should pay more attention on employee’s job satisfaction and organizational commitment to improve them and reduce employee turnover intention. Ensure the low cost and high competitiveness of organization.
168 614
The Factors of Experiential Value and Technology Acceptance Effects on Customer Satisfaction on Online Fitness Apps Users’ Continuance Intention to Use in Guangxi, China
(University of the Thai Chamber of Commerce (UTCC), 2020)
Zijian, Dai
The purpose of this paper is to demonstrate the factors of Experiential Value (EV) and Technology Acceptance (TA) effects on Satisfaction on online fitness apps users’ Continuance Intention (CI). Aesthetics (AES) and Customer Return on Investment (CROI) as the sub variables of Experiential Value (EV), Perceived Usefulness (PU), Perceived Ease of Use (PEOU) and Perceived enjoyment (PE) as the sub variables of Technology Acceptance (TA). In recent years, the usage of online fitness apps has become a new trend in China, especially during the COVID-19 outbreak, when the number of users increased rapidly. In this study took 405 valid questionnaire respondents data from Guangxi, China to analysis. The results shown that Customer Return on Investment (CROI), Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Perceived Enjoyment (PE) have positive effect on satisfaction (SAT). Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Perceived Enjoyment (PE) and Satisfaction (SAT) have positive effect on Continuance Intention (CI), Aesthetics (AES) has no effect on Satisfaction (SAT). Experiential Value (EV) have considered as partial effect on Satisfaction (SAT). Technology Acceptance (TA) have positive effect on Continuance Intention (CI). We totally collected 489 questionnaire respondents through WENJUANXING professional online questionnaire distribute channel, there are 405 valid respondents after data clean. According the data set analysis result of demographic part, the female portion (68.9%) was bigger than male portion (31.1%), the mainly generation level was 18-30 years old level (75.8%). The education level of the respondents on two mainly level, which were junior college (38.8%) and bachelor degree (34.3%). There is generally in two level of monthly income, which were less than 2500 CNY (41.2%) and 2501-4000 CNY (22.7%). The most often used online fitness app was Keep (35.3%), the second was Huawei yun dong jiang kang (15.8%), there is strongly competition in this online fitness industry. The frequency of using online fitness app generally on three level, which were once a week (43.2%), twice a week (17.5%), and every day (17.3%)
66 150
Idiosyncratic Risk and Asset Returns
(University of the Thai Chamber of Commerce, 2012)
Srisuksai, Pithak
;
University of the Thai Chamber of Commerce. International College
This study shows the relationship between idiosyncratic risk and expectedreturns on stock regarding theoretical and empirical results. By introducingidiosyncratic stochastic productivity level in production function of heterogenousfirms, the dynamic stochastic general equilibrium is derived to come up with a new asset pricing model. Given any state s, the main finding states that expected stock returns depends on the rate of time preference, depreciation rate, capital share, expected idiosyncratic productivity level at time t+1, the percentage deviation of capital from steady state at time t+1, and the percentage deviation of labor from steady state at time t+1. In fact, expected idiosyncratic productivity level, expected capital, and expected labor are the determinant factors that affect on expected stock returns. Eventually, expected idiosyncratic stochastic productivity level is positively related to expected stock returns similar to expected labor. In contrast, expected capital has a negative effect on expected stock returns. The empirical evidence also demonstrates the findings that time-varying expected idiosyncratic volatility has a significant and positive effect on expected stock returns for individual stocks as well as stock sectors. The positive relation remains after controlling for liquidity variables. The another finding is that time-varying expected market volatility has a significant effect on expected stock returns for both individual stocks and stock sectors, which is consistent with the traditional capital asset pricing model. Although the models control for liquidity variables, the significantly positive relation still exists. In addition, expected idiosyncratic volatility plays a more important role than expected market volatility in determining expected stock returns in the case of individual stocks in SET50 index. In contrast, the coefficients of expected market volatility are larger than those of expected idiosyncratic volatility in the case of individual stocks in SET and stock sectors. In addition, the results imply that expected idiosyncratic volatility conditional on information set at time t-1 estimated by the EGARCH (1, 1) model and expected market volatility conditional on information set at time t-1 estimated by the GARCH (2, 2) model are the appropriate proxies for market and idiosyncratic volatility. It is because such volatilities have not constant variance. In particular, stock value and turnover ratio have significantly positive effects on expected stock returns for individual stocks. In contrast, relative bid-ask spread is negatively related to expected stock returns for individual stocks in SET50 and SET. It implies that the higher the relative bid-ask spread is, the lower the expected stock return to investors. However, illiquidity ratio does not provide any clear evidence for empirical relation. That is, it has a positive effect for individual stocks in SET index, and a negative effect for individual stocks in SET50 index. Yet, such variable has no significant effect in case of stock sectors. Similarly, value of stock sector and turnover ratio of stock sector have significantly positive effects on expected stock returns. It implies that investors are able to earn the liquidity premium by investing in a frictionless stock market.
11 59
The Impact of Organizational Culture towards Lean Practice Implementation for Improving Organizational Performance of Private Hospitals in Mandalay, Myanmar
(University of the Thai Chamber of Commerce (UTCC), 2019)
Aung Khin, Sanda
Background: Lean management practice becomes a critical role for organizational success and healthcare sectors are applying the lean practice to promote healthcare quality and patient satisfaction by improving organizational performance. The rate of organizational performance is also depending on the firm culture that means how stakeholders accept and think about the organization. Nearly every healthcare sectors in other countries apply the lean practice to improve healthcare process, however, there is a little evidence that shows how lean implementation improve performance and how the organizational culture impact on lean practice to increase organizational performance. This study analyzes the impact of organizational culture on lean implementation practice for improving organizational performance in Private hospitals, in Myanmar. Purpose: To examine the impact of organizational culture on lean implementation practice in private hospitals to increase organizational performance. Method: Quantitative study was carried out to investigate how the organizational cultureimpact on the lean practice for improving organizational performance. A self-administered questionnaire was used to collect primary data. Participants are all employees (doctors, nurse, supervisors, managing directors, and clinical staffs) in 15 targeted private hospitals and who have at least a bachelor level of education and aged not less than 18 years and not more than 60 years at the time of research. Results: A total of 333 participants completed the questionnaire. In this study, according to multiple linear regression analysis, there was a positive impact of lean implementation practice on organizational performance, r = 0.785, n = 333, p < 0.05. The result also showed that positive effect of organizational culture on organizational performance, r = 0.797, n =333, p < 0.05. Organizational culture of the hospital also had positive impact on the lean practice implementation were positively correlated, r = 0.656, n = 333, p < 0.05. Pearson correlation also approved that there were positive significant associations between lean practice implementation, organizational culture and organizational performance (r = 0.625, 0.704, and 0.681) respectively at p-value < 0.05.
72 210

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