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Factors and Customers Satisfaction of Budget Hotel Customers in China
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Author(s)
Yu, Yang
Other Contributor(s)
University of the Thai Chamber of Commerce. International College
Publisher(s)
University of the Thai Chamber of Commerce
Date Issued
2012
Resource Type
Master thesis
Language
English
Abstract
The purpose of this research was to study the customer perception towardmarketing mix (7P’s), customer satisfaction and customer loyalty of budget hotel in China. The researcher distributed 450 questionnaires during the month of September to October to the customers who stayed at budget hotel in China. There were 400 questionnaires completed and usable. Collected data from questionnaires processed by computer program in terms of frequency, mean, standard deviation and regression. Results showed that customer perception toward product/service and promotion had a positive impact on custom satisfaction, and customer satisfaction had a positive impact on customer loyalty. The budget hotel operators can use the result to determine their target market, make a good marketing mix plan to make the customer satisfaction andloyalty.
Subject(s)
Degree Level
masters
Degree Department
International College
Degree Grantor
University of the Thai Chamber of Commerce
Access Rights
Open access
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Rights Holder
University of the Thai Chamber of Commerce
Physical Location
University of the Thai Chamber of Commerce. UTCC Central Library
Bibliographic Citation
Yang Yu (2012) Factors and Customers Satisfaction of Budget Hotel Customers in China.
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