IC: Independent Studies

Permanent URI for this collection

https://scholar.utcc.ac.th/handle/6626976254/8765

Now showing 1 - 5 of 8

Factors affecting Singaporean purchase intent of condominium in Bangkok, Thailand.
(University of the Thai Chamber of Commerce (UTCC), 2023.)
Foo, Yong Quan.
;
;
;
University of the Thai Chamber of Commerce. International Business.
;
University of the Thai Chamber of Commerce. International School of Management.
This study explores the factors influencing Singaporeans' intent to purchase condominiums in Bangkok, Thailand, and provides implications for businesses operating in the real estate sector. Data through a survey was collected, and different statistical analyses were used to look at the relationships between the variables, including multiple regression, ANOVA, and Pearson correlation. The results show that Singaporean buyers have a favourable attitude toward buying condos in Bangkok. Subjective norms, perceived behavioral control, perceived physical quality, financial accessibility, and supportive governmental policies all have an impact on this optimistic outlook. These elements significantly influence Singaporean buyers' intentions to invest in the condominium market in Bangkok. Several conclusions for companies in the real estate industry can be drawn from the results. First off, businesses have a huge opportunity to take advantage of Singaporean buyers' positive attitude. Businesses can increase the number of Singaporean buyers they attract and the likelihood that they will make a purchase by creating targeted marketing campaigns that highlight the advantages, worth, and distinctive characteristics of Bangkok condominiums. Second, businesses should concentrate on leveraging social influence in their marketing strategies after acknowledging the impact of arbitrary norms. Building a solid brand reputation, encouraging good word-of-mouth, and motivating happy customers to tell their friends and family about their experiences can raise the perceived value and desirability of the properties among Singaporean buyers. Third, it's crucial to arm customers with thorough information and assistance. Businesses can boost customer confidence and strengthen their intent to buy by giving clear and comprehensive information about the properties, providing individualized assistance throughout the buying process, and addressing buyer concerns. Fourthly, a significant factor affecting buyer intent is the physical condition of condominiums. To increase the perceived value and attractiveness of their properties to Singaporean buyers, businesses should prioritize high-quality construction materials, contemporary designs, and appealing amenities. Fifth, Singaporean buyers give financial accessibility a lot of thought. Increase affordability and appeal to a wider range of buyers by providing flexible financing options, working with financial institutions to offer attractive packages, and maintaining competitive pricing. Finally, even though the impact of government policies was not statistically significant, companies should continue to be aware of pertinent incentives and policies. Any benefits offered by governmental regulations, like tax breaks or waived fees, can be incorporated into marketing plans as extra selling points to draw in Singaporean consumers. In conclusion, businesses in the real estate industry can profit from the study's findings by taking the implications into account. Businesses can successfully target Singaporean buyers, increase their intent to buy condominiums in Bangkok, and succeed in this competitive market by capitalizing on the positive attitude, leveraging social influence, empowering buyers, prioritizing physical quality, addressing financial accessibility, and being aware of government policies.
27 115
Investigation of enables affecting intention to buy cosmetics via live stream for e-commerce in Kunming.
(University of the Thai Chamber of Commerce (UTCC), 2023.)
Li, Wenzhuo.
;
;
;
University of the Thai Chamber of Commerce. International Business.
;
University of the Thai Chamber of Commerce. International School of Management.
This research paper delves into the factors affecting consumers' intention to buy cosmetics via live-stream e-commerce platforms, leveraging the Theory of Planned Behavior model. An empirical study was conducted to test nine proposed hypotheses, exploring aspects such as perceived effectiveness of live-stream shopping, product authenticity, peer and influencer influence, and comfort with digital transactions, among others. Findings suggest that all these factors have a significant positive influence on behavioral intention. Particularly, the comfort in digital transactions and the ability to interact in a live-stream setting stood out as the most influential factors. The data also underscored the importance of prior experience and perceived quality of the products. However, this study was limited geographically and faced some issues of noncooperation from users, pointing to directions for future research. Implications for businesses in this sphere are numerous. To optimize user experience and drive sales, it is recommended that businesses emphasize ease of transaction, interactive elements of the live-streaming process, and assurance of product quality and authenticity. Strategies should also be oriented towards leveraging peer and influencer influence and aligning with beauty standards portrayed in social media. This research contributes to the literature on live-stream e-commerce and offers valuable insights for businesses looking to tap into this burgeoning digital commerce channel.
43 115
Examining the impact of workplace diversity on organizational performance in international schools in Sathorn (Bangkok)
(University of the Thai Chamber of Commerce (UTCC), 2023.)
Daniel, Mahima.
;
;
;
University of the Thai Chamber of Commerce. International Business.
;
University of the Thai Chamber of Commerce. International School of Management.
The current study explored the possible effect of workplace diversity on employees’ performance in International schools in Sathorn. The purpose of this study is to assess the effects of workplace diversity on the performance of employees. The sample of study comprised of 134 International staff working in 5 international schools of Sathorn area in Bangkok. Stratified random sampling scheme was applied to select the participants. Data was collected through questionnaire. Descriptive statistics and Inferential statistics were applied to extract the results. The results revealed that cultural diversity, cognitive diversity and functional diversity have positive relationship on the performance of the employees.
25 97
Investigating motivators affecting job satisfaction of researchers in Beijing M Medical Research Center.
(University of the Thai Chamber of Commerce (UTCC), 2023.)
Qi, Li.
;
;
;
University of the Thai Chamber of Commerce. International Business.
;
University of the Thai Chamber of Commerce. International School of Management.
Motivational factors are an important part of researcher management, especially for the medical research industry with generally high levels of talent knowledge. The success of any medical research center depends on its ability to attract, retain, and develop skilled individuals who can contribute to achieving the medical research center’s goals and objectives. Identifying and retaining talent is not an easy task, and medical research centers must build effective ways to manage the researchers. Despite the critical role played by motivation in talent management, there is still a significant gap in the research on the specific motivation factors that affect the practice of talent management, especially for the incentive mechanism of the medical research industry. M Medical Research Center is a scientific research organization on occupational health located in Beijing, China, which attaches great importance to research and development technology and independent innovation capabilities. The object of this study is the researchers of Beijing M Medical Institution Research Center. Based on the research results of motivational factors and researcher management by domestic and foreign scholars, a theoretical analysis based on motivation theory was established by defining the core concepts such as motivational factors and researchers. This research takes the researchers of BEIJING M Medical Research Center as the research object, and collects the motivators affecting job satisfaction of researchers through questionnaires. The independent variables motivators include achievement, work itself, personal growth, promotion and recognition in this study. The dependen Motivational factors are an important part of researcher management, especially for the medical research industry with generally high levels of talent knowledge. The success of any medical research center depends on its ability to attract, retain, and develop skilled individuals who can contribute to achieving the medical research center’s goals and objectives. Identifying and retaining talent is not an easy task, and medical research centers must build effective ways to manage the researchers. Despite the critical role played by motivation in talent management, there is still a significant gap in the research on the specific motivation factors that affect the practice of talent management, especially for the incentive mechanism of the medical research industry. M Medical Research Center is a scientific research organization on occupational health located in Beijing, China, which attaches great importance to research and development technology and independent innovation capabilities. The object of this study is the researchers of Beijing M Medical Institution Research Center. Based on the research results of motivational factors and researcher management by domestic and foreign scholars, a theoretical analysis based on motivation theory was established by defining the core concepts such as motivational factors and researchers. This research takes the researchers of BEIJING M Medical Research Center as the research object, and collects the motivators affecting job satisfaction of researchers through questionnaires. The independent variables motivators include achievement, work itself, personal growth, promotion and recognition in this study. The dependen satisfaction, but personal growth, and recognition have positive influence on job satisfaction. In the future, we may studymore factors which may influence on job satisfaction.
32 28
A study on the service quality and its impact on customer satisfaction : a case of HaiDiLao Hotpot in Bangkok.
(University of the Thai Chamber of Commerce (UTCC), 2023.)
Su, Jian Xiang.
;
;
;
University of the Thai Chamber of Commerce. International Business.
;
University of the Thai Chamber of Commerce. International School of Management.
This study examines the impact of service quality on customer satisfaction at HaiDiLao Hotpot in Bangkok. Service quality is an essential factor influencing customer satisfaction and loyalty, particularly in the highly competitive restaurant industry. Employing a quantitative research approach, we distributed questionnaires to customers at HaiDiLao Hotpot, focusing on various dimensions of service quality, including responsiveness, assurance, tangibles, empathy, and reliability. The collected data were analyzed using statistical techniques to establish the correlation and impact between service quality parameters and customer satisfaction. The findings revealed a significant positive relationship between service quality and customer satisfaction, with all service quality dimensions having a critical influence on satisfaction levels. The study underscores the importance of maintaining high service quality to enhance customer satisfaction and loyalty. It provides practical insights for the management of HaiDiLao Hotpot, suggesting that continuous service quality improvement should be a core part of the restaurant's strategy. The findings can also be useful for other restaurants operating in similar environments. Further research is recommended to explore other potential factors influencing customer satisfaction and to validate these findings in different restaurant settings.
19 24

Recent Submissions