ISM: Independent Studies

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https://hdl.handle.net/20.500.14437/8765

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Now showing 1 - 5 of 33

Exploring employee loyalty in a Chinese cemented carbide company's Thai subsidiary : impact of work environment, compensation & benefits, and leadership style
(University of the Thai Chamber of Commerce (UTCC), 2024)
Wu, Liang
;
Li, Li
;
International Business
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University of the Thai Chamber of Commerce. International Business
;
University of the Thai Chamber of Commerce. International School of Management
As the Sino-US trade war gradually intensifies, more and more Chinese companies are investing and producing in Thailand. As one of the largest economies in Southeast Asia, Thailand has a unique geographical location and a superior investment environment. However, in the process of landing in Thailand, Chinese companies must also face management challenges due to the significant differences between China and Thailand in culture and market. Therefore, many subsidiaries of Chinese manufacturing companies in Thailand face problems of low employee loyalty and high turnover. For Thai subsidiaries of Chinese multinational companies, cultivating localized talents is more important for improving the company's competitiveness and sustainable development. Therefore, it is crucial to understand the factors that affect the loyalty of local employees. This study will focus on a subsidiary of a Chinese cemented carbide company in the WHA Industrial Park in Chonburi, Thailand, and analyze the impact of three factors, namely work environment, salary and benefits, and leadership style, on employee loyalty. The current case company has 178 employees, mainly produces cemented carbide products, has many machines and equipment, and multiple cemented carbide production lines. This paper is based on the research results of predecessors and related theoretical foundations and takes the case company as the research object. This study determined the meaning and content of each variable in the study through a large number of literatures references and determined the content and method of the questionnaire. This study conducted a questionnaire survey on all employees of the case company, and finally collected 161 valid questionnaires. Through regression analysis of the questionnaire data, it was determined that the work environment and leadership style of the case company had a positive impact on employee loyalty, and salary and benefits had no significant impact on employee loyalty. Based on the survey analysis results and references, this study provides improvement directions for how the case company can improve its work environment and leadership style to help the case company improve employee loyalty.
62 740
Study on influencing factors of users' intention to use Pinduoduo app in Yunnan province, China
(University of the Thai Chamber of Commerce (UTCC), 2024)
Ting, Li
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Li, Li
;
International Business
;
University of the Thai Chamber of Commerce. International Business
;
University of the Thai Chamber of Commerce. International School of Management
In recent years, with the mature application of mobile Internet technology and the popularity of intelligent mobile devices, online shopping has become a trend, and PJD has emerged in this context. As one of the mainstream social e-commerce platforms in China, Pinduoduo is committed to providing users with valuable goods and interesting interactive shopping experiences, making "more affordable, more fun" the mainstream of consumers. Exploring consumers' willingness to use PJD Apps and influencing factors is of great guiding significance for the future construction of "Internet +" business model. By using the UTAUT theoretical model, this study constructs the research hypothesis with performance expectation, effort expectation, social influence, contributing conditions, perceived risk and perceived entertainment as the core variables. Samples were collected through questionnaires, and SPSS software was used to conduct an empirical study on the survey results. The results show that: (1) Performance expectation, effort expectation, social influence, facilitating conditions and perceived entertainment have positive effects on users' use of Pinduoduo app; (2) Perceived risk has a significant negative impact on users' willingness to use Pinduoduo app, especially in terms of satisfaction and continuous use. The research results validate the theory of UTAUT, and further expand the application prospect and theoretical value of UTAUT theoretical model in the field of social e-commerce platform. According to the research conclusions, focusing on the characteristics and application of Pinduoduo e-commerce mode, focusing on the core factors affecting users' willingness to use, the paper puts forward three suggestions to improve the software functions, improve the service characteristics of Pinduoduo software, optimize the business model, establish the brand image of Pinduoduo software, and increase the user experience of Pinduoduo software.
51 808
Research on the impact of financial sharing, organizational change perception and workplace competency on financial transformation
(University of the Thai Chamber of Commerce (UTCC), 2024)
Anqi, Li
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Li, Li
;
International Business
;
University of the Thai Chamber of Commerce. International Business
;
University of the Thai Chamber of Commerce. International School of Management
This study deeply explores and analyzes the positive effects of financial sharing, organizational change cognition and workplace competence on financial transformation. The study found that the financial sharing model can effectively promote corporate financial transformation, improve process efficiency and organizational structure optimization, reduce costs, and help enterprises upgrade to informatization and digitalization. In this process, employees' organizational change cognition and workplace competence play a key role, while a positive organizational atmosphere enhances the effect of financial sharing. Through literature review and questionnaire survey, this paper verifies the positive impact of financial sharing on financial transformation and reveals the role of organizational change cognition and workplace competence. It provides important theoretical support and practical guidance for enterprises to promote financial sharing and financial transformation in practice. This study suggests that enterprises should attach importance to the implementation of financial sharing, enhance employees' organizational change cognition, and strengthen the cultivation of workplace competence. By formulating a clear strategic positioning of financial sharing, strengthening training and guidance of organizational change, and formulating personalized improvement plans, enterprises can better promote financial transformation, improve financial management level, and thus achieve sustainable development of enterprises. However, this study also has certain limitations. Future research can further explore the dynamic relationship between financial sharing and financial transformation, as well as the interaction of factors such as organizational change cognition and workplace competence in different situations. By continuously improving and expanding the research content, it can better guide enterprises to promote financial transformation in practice and achieve innovation and upgrading of financial management.
576 36
Cultural impacts on intention to use of Food Panda of international students in Bangkok
(University of the Thai Chamber of Commerce (UTCC), 2024)
Aung Chan Mya
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Li, Li
;
International Business
;
University of the Thai Chamber of Commerce. International Business
;
University of the Thai Chamber of Commerce. International School of Management
This research investigates the cultural factors influencing the intention to use the Food panda application among international students in Bangkok. A survey of international students reveals diverse age and gender distributions, with a significant portion reporting lower income levels. Reliability tests indicate high internal consistency for the cultural dimensions of Uncertainty Avoidance (UA), Individualism (ID), and Long-term Orientation (LO). Exploratory Factor Analysis (EFA) confirms the validity of these constructs, and correlation analysis shows strong positive relationships between these cultural dimensions and the intention to use Food panda. The study concludes that cultural factors significantly impact user intention, providing insights into how Food panda can tailor its services to better meet the needs of international students. Recommendations are offered for targeted marketing strategies, gender-specific initiatives, income-based pricing, and personalized features to enhance user engagement and satisfaction, thereby strengthening Foodpanda's market presence in Bangkok.
835 65
Factors affecting user engagement within the TikTok shop platform in Bangkok
(University of the Thai Chamber of Commerce (UTCC), 2024)
Hort, Sreypich
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Li, Li
;
International Business
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University of the Thai Chamber of Commerce. International Business
;
University of the Thai Chamber of Commerce. International School of Management
This independent study is to investigate the factors that affect user engagement among all users of Tik Tok shop in Bangkok. In this study, a quantitative method was used, and the questionnaire was items will be adapted from existing literature, drawing upon studies by Xu & Pratt (2018), Pancer & Smith (2021), Kumar & Reinartz (2018), Lemon & Verhoef (2016), Enberg (2022), Harrigan et al. (2018), Xu et al. (2022), Zhang et al. (2017), and Rungruangjit et al. (2023). A total of 166 respondents participated in this research, however only 150 respondents’ data were included in the research because 16 respondent’s data were screened out from the survey. The study indicates that the factors such as influencer marketing and user experience (UX) interface design play important roles in affecting user engagement in Tiktok shop in Bangkok. The finding of this study contributes to a better understanding of the factors that can enhance user engagement, optimizing the product strategy and e-commerce business platforms like Tik Tok shop.
134 1120

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