Options
The Impact of service marketing mix (7PS) towards customer satisfaction on rising Urbas training company in company Myanmar
Loading...
File(s)
Author(s)
Nay, Aung Win
Advisor(s)
Other Contributor(s)
University of the Thai Chamber of Commerce. International Business.
University of the Thai Chamber of Commerce. International School of Management.
Publisher(s)
University of the Thai Chamber of Commerce
Date Issued
2023
Resource Type
Independent study
Language
English
Abstract
This study delves into the realm of customer satisfaction within the context of Rising Urbas Training Company. Its fundamental objectives encompass an exploration of the ramifications arising from the service marketing mix's composite of 7Ps on customer satisfaction. Concurrently, the study aims to generate actionable recommendations geared towards amplifying customer satisfaction, leveraging insights derived from the research outcomes. To fulfill these objectives, a quantitative survey methodology was adopted. This survey was meticulously constructed to achieve the spectrum of marketing mix components, specifically: product, price, place, promotion, people, physical evidence, and process. Through this method, the study aims to gather an intricate understanding of the interplay between the marketing mix and the underpinning of customer satisfaction
Description
Independent Study (M.B.A. (International Business)) -- University of the Thai Chamber of Commerce, 2023.
Degree Level
Masters
Degree Grantor
University of the Thai Chamber of Commerce
Access Rights
Open access
Rights
This work is under copyright of University of the Thai Chamber of Commerce (UTCC). Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Rights Holder
University of the Thai Chamber of Commerce
Physical Location
University of the Thai Chamber of Commerce
Bibliographic Citation
Nay, Aung Win. (2023). The Impact of service marketing mix (7PS) towards customer satisfaction on rising Urbas training company in company Myanmar.
Nay, Aung Win (2023). The Impact of service marketing mix (7PS) towards customer satisfaction on rising Urbas training company in company Myanmar.
Views
95
Last Week
2
2
Last Month
6
6
Acquisition Date
May 9, 2024
May 9, 2024
Downloads
2088
Last Week
18
18
Last Month
28
28
Acquisition Date
May 9, 2024
May 9, 2024