BA: Research Reports

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https://hdl.handle.net/20.500.14437/89

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    Finding of Relationship between Organizational Culture and Business Ethics
    (University of the Thai Chamber of Commerce, 2006)
    เอกชัย อภิศักดิ์กุล
    ;
    University of the Thai Chamber of Commerce. School of Business
    This research studied relationship between organization culture and business ethics, the objectives were find out the level of organization culture, level of perception in business ethics, and relationship between culture and business ethics. 318 samples were employees who worked for business companies in Bangkok provinces. Data was collected by questionnaires of perceiving organization culture and questionnaires of organization cultures.Results of the study found level of organization culture perception was high in every characteristics, perceived masculinity was highest (X = 4.25) and the lowest was perceived individualism (X = 3.69). Further the results showed level of business ethics perception was high (X = 3.94), the perceived toward business excellence was the highest (X = 4.18) and the lowest was perceived social concern (X = 3.66). The relationship of power distance in organization culture had negative relation with social concern characteristic and environment conservation characteristic (r = -.209, r = -.158 consequently) at .05 significant level. Individualism, collectivism, masculinity, and femininity had positive relation with business ethics in every characteristics (r = .284, r = .382, r = .177, r = .448 consequently) at .05 significant level.
      35  255
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    The Effect of Corporate Social Responsibility, Corporate Governance, and Code of Conducts on Corporate Return on Operations of the Companies Listed in the Stock Exchange
    (University of the Thai Chamber of Commerce, 2011)
    ภูษิต วงศ์หล่อสายชล
    ;
    University of the Thai Chamber of Commerce. School of Business
    The study of the effect of corporate social responsibility, corporate governance, and code of conducts on corporate return on operations of the companies listed in the Stock Exchange of Thailand has the objectives 1) to study the practice and the level of importance of corporate social responsibility, corporate governance, and code of conducts of the companies listed in the Stock Exchange of Thailand 2) to study the relationship between corporate social responsibility, corporate governance, and code of conducts of the companies listed in the Stock Exchange of Thailand 3) to study the effect of corporate social responsibility, corporate governance, and code of conducts on corporate return on operations of the companies listed in the Stock Exchange of Thailand. The sample is 118 of the companies listed in the Stock Exchange of Thailand. The results are:1. 60% of sample conducts all of corporate social responsibility, corporate governance, and code of conducts. The most importance is code of conducts, corporate governance, and corporate social responsibility consecutively.2. Corporate social responsibility has the relationship with code of conducts and corporate governance has the relationship with code of conducts.3. Corporate social responsibility affects on return on equity in 2006. Code of conducts of social supporting affects on return on equity in 2006 and economic value added in 2006 and 2007 and code of conducts of risk reduction affects on economic value added in 2006 and 2007.
      42  643
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    A Value Creation in Sustainable Tourism of Homestay Business: Case Study of Homestay at Ampawa Floating Market Area in Samutsonkhram Province
    (University of the Thai Chamber of Commerce, 2010)
    อริสรา เสยานนท์
    ;
    ไพรินทร์ สมภพสกุล
    ;
    University of the Thai Chamber of Commerce. School of Business
    The purpose of this research was to study the requirement and satisfaction of tourists stay at Amphawa Floating Market Area’s Homestay at Samutsonkhram Province. And the purpose of business practice of homestay for value creation of sustainable tourism and create knowledge management for government, homestay entrepreneurs, and all organizations that concern this business. In this study the researcher used qualitative and quantitative method. Questionnaire collected from tourists stay at homestay around Amphawa Floating Market was 430 tourists; Thai tourists were 379 tourists and foreigners were 51 tourists. The depth-interview was used in this study, the researcher interviewed 26 homestay entrepreneurs who operate business at Amphawa Floating Market and 22 homestay entrepreneurs who operate business around Amphawa Floating Market area about 5 kilometers.2The study found that the requirements about homestay and the requirements when selecting homestay of tourists had a positive impact on tourists’ satisfaction at much level. The requirements of tourists about homestay were the first five requirements: 1) receiving a warm and friendly welcome, 2) good human relationship on the part of service providers towards service recipients, 3) safety and security in life and the assurance of safety of one’s belongings, and 5) scenery around the homestay area.The results of depth-interviewed homestay entrepreuers found that nowadays homestay business was not a minor aid income for their families in the local area but it became a major income for them. These problems occurred from Thai government lacked of good systematic management and non-limit amount of homestay entrepreneurs in each area. Therefore, it became the cause of increasing competition between homestay entrepreuers and huge impact to the changing of culture and lifestyle of local people, In this doing research, the researcher proposes the best practice of homestay for government, entrepreneurs, tourists, and local people to develop and encourage tourism for value creation in sustainable tourism.
      25  2387
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    Passengers’ Perspective toward Airport Service Quality at Suvarnabhumi International Airport
    (University of the Thai Chamber of Commerce, 2011)
    อริสรา เสยานนท์
    ;
    University of the Thai Chamber of Commerce. School of Business
    The purpose of this study is to contribute to the development of a conceptual model of perceived service quality in airports by adapting the concept of expectations underlies the selection of Fodness and Murray’s (2007: 492-506) methodology for measuring service quality with focus on passenger perceived service quality. In this study the researcher used quantitative method to test an objective approach to measuring passengers’ perception and satisfaction of airport service quality at Suvarnabhumi International Airport, Thailand. Questionnaire collected from 500 passengers who had travel by departure, arrival, or transit at Suvarnabhumi International Airport. The results of factor analysis identified three factors: 1) Environment Service Provider, 2) Personnel and Passengers’ Relationship, and 3) Servicescape. The findings of this study indicated that the passengers’ satisfaction perceptions of the airport service quality have positive influence on overall passenger satisfaction. In comparing the perception of airport service quality attributes and passengers’ demographic profiles (purpose of travel, trip orientation, and frequency of travel) among Thai and foreigner passengers, the results showed that there were significant differences in airport service quality attributes among Thai and foreigner passengers.
      25  365
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    The Comparative Study of Buddhist Value of Leadership and Primal Leadership: An Interpretation through Community Organizations in Thailand
    (University of the Thai Chamber of Commerce, 2011)
    Kemavuthanon, Suvaroj
    ;
    University of the Thai Chamber of Commerce. School of Business
    This study is concerned with the linkage between a Buddhist view of leadership and the primal leadership based on emotional intelligence. While previous studies of leadership have focused on leadership theories influenced by North American studies, the present study demonstrates that it is necessary to take the influence of cultural, historical and social structure into account. Therefore, the linkage is done though a nationwide community project called ‚One tambon, one product‛ – OTOP in Thailand. The findings of the OTOP project with respect to leadership are compared and contrasted according to Buddhist view and primal leadership approach. To support the aim, this study uses two main qualitative methods of data collection which are in-depth semi-structured interviews and a focus group. These two methods offer insight and help to explore unexpected phenomena and the complexity of leadership. The results and analysis lead to the conclusion that primal leadership is closely related to the Buddhist view of leadership. Based on the findings there are two stages of EI and leadership involved helping oneself and helping others. The model of EI and leadership developed from this study can potentially enable leaders and their subordinates to have a better understanding of the qualities, structure, boundaries and processes of leadership. It helps leaders and their participants to identify and pinpoint the qualities and values that they may need to develop and change, which may be useful in alternative settings or other contexts.
      15  148