ISM: Independent Studies

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https://hdl.handle.net/20.500.14437/8765

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Browsing ISM: Independent Studies by Subject "Consumer satisfaction -- China"

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    The influence of the e-service quality of HongHe University e-library on student satisfaction
    (University of the Thai Chamber of Commerce (UTCC), 2024)
    Heng, Xie
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    International Business
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    University of the Thai Chamber of Commerce. International Business
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    University of the Thai Chamber of Commerce. International School of Management
    This independent study is to investigate the influence of e-service quality dimensions on student satisfaction among students of HU E-library in HongHe University MengZi. In this study, quantitative method was used, and the questionnaire was designed by using the modified E-S-QUAL model. A total of 286 respondents participated in this research, however only 276 respondents’ data were included in the research because ten respondent’s data were screened out from the survey. The result of the study suggests that e-service quality dimensions, such as web design (sig at 0.000), reliability (sig at 0.000), and responsiveness (sig at 0.000), play important roles in influencing student satisfaction among students of HU E-library. The finding of this study contributes to a better understand of e-service quality dimensions influencing on student satisfaction and identify the key dimensions which have significant influence on student satisfaction of HU E-library, to develop better improvement planning for the organization.
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