The influence of the e-service quality of HongHe University e-library on student satisfaction

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University of the Thai Chamber of Commerce. International Business
University of the Thai Chamber of Commerce. International School of Management
Publisher(s)
University of the Thai Chamber of Commerce (UTCC)
Date Issued
2024
DOI
Resource Type
Text::Independent study
Language
English
Abstract
This independent study is to investigate the influence of e-service quality dimensions on student satisfaction among students of HU E-library in HongHe University MengZi. In this study, quantitative method was used, and the questionnaire was designed by using the modified E-S-QUAL model. A total of 286 respondents participated in this research, however only 276 respondents’ data were included in the research because ten respondent’s data were screened out from the survey. The result of the study suggests that e-service quality dimensions, such as web design (sig at 0.000), reliability (sig at 0.000), and responsiveness (sig at 0.000), play important roles in influencing student satisfaction among students of HU E-library. The finding of this study contributes to a better understand of e-service quality dimensions influencing on student satisfaction and identify the key dimensions which have significant influence on student satisfaction of HU E-library, to develop better improvement planning for the organization.
Description
Independent Study (M.B.A. (International Business)) -- University of the Thai Chamber of Commerce, 2024
Subject(s)
Degree Name
Master of Business Administration
Degree Level
Masters
Degree Department
International School of Management
Degree Grantor
University of the Thai Chamber of Commerce
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Public
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This work is under copyright of University of the Thai Chamber of Commerce (UTCC). Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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University of the Thai Chamber of Commerce
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University of the Thai Chamber of Commerce
Bibliographic Citation
Heng, Xie. (2024). The influence of the e-service quality of HongHe University e-library on student satisfaction.
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