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|Title:||Strategic Elements Affecting Electronic Business Adoption Among Small and Medium Sized Enterprises in Thailand: A Case Study of Auto Part Manufacturing, Electric, and Electronic Industries||Authors:||Saenbudda, Chattawan||Issue Date:||2007||Publisher:||University of the Thai Chamber of Commerce||Source:||Chattawan Saenbudda (2007) Strategic Elements Affecting Electronic Business Adoption Among Small and Medium Sized Enterprises in Thailand: A Case Study of Auto Part Manufacturing, Electric, and Electronic Industries.||Conference:||Proceedings of the 2nd International Conference on Operations and Supply Chain Management||Abstract:||The study was based on survey research. The sample wasdrawn from small and medium sized enterprises listed inthe auto part manufacturing, electric, and electronicindustries in Thailand. The research results showedOrganization Size, pressure from customer, and thetrialability dimension of attitude toward technology hadpositive effects on levels of electronic business adoption.The pressure from suppliers as well as the complexitydimension of attitude toward technology had negativeeffects on electronic business adoption levels. In addition,the relative advantage and observability dimensions ofattitude toward technology had positive effects on trust inelectronic business technology.||URI:||https://scholar.utcc.ac.th/handle/6626976254/863||Rights:||This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.|
|Appears in Collections:||conference_item|
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