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Title: Management of Thai Firms in the New Millennium for Sustainability
Authors: Taulananda, Ajva 
Issue Date: 2008
Publisher: Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Source: Ajva Taulananda (2008) Management of Thai Firms in the New Millennium for Sustainability. University of the Thai Chamber of Commerce Journal Vol.28 No.2.
Journal: University of the Thai Chamber of Commerce Journal 
Abstract: This paper proposes to incorporate His Majesty King Bhumipolûs philosophy ofSufficiency Economy into a new model for doing business as a logical approach to a sustainable and successful business endeavour. The concept of Sufficiency Economy was initially formulated for rural development, mainly in the agricultural sector; but it has gained currency and recognized as a valuablemodel applicable to individuals, groups, business firms, to countries and eveninternational communities.
ISSN: 0125-2437
Rights: This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Appears in Collections:JEO: Journal Articles

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