Please use this identifier to cite or link to this item: https://scholar.utcc.ac.th/handle/6626976254/381
Title: Developing a Product through Community Participation by Applying the Sufficiency Economy Philosophy in the Production of Articial Flowers Made from Rubber Leaves
Authors: Thongtrachou, Patumwan 
Issue Date: 2014
Publisher: Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Source: Patumwan Thongtrachou (2014) Developing a Product through Community Participation by Applying the Sufficiency Economy Philosophy in the Production of Articial Flowers Made from Rubber Leaves. University of the Thai Chamber of Commerce Journal Vol.34 No.1.
Journal: University of the Thai Chamber of Commerce Journal 
Abstract: The purpose of this study was to describe opportunities and threats as well as to analyze strategies to develop design, package and brand of an artificial flower product made from rubber leaves. Community participation as in the Philosophy of Sufficiency Economy was applied with participatory action research of quantity and quality data. Data were collected from interviews, questionnaires and village brainstorming between handicraft groups, the researcher, supervisors and others who provided support. The study found that the handicraft group needs to develop the product, packaging and brand of the artificial flowers made from rubber. The product was named as "Baiyang Thong" by handcrafters in Hu-Rea, Hatyai. There were 18 types of products before implementing knowledge management, together with another 4 types of value added products. Based on knowledge management, another 6 types were created and the packaging was made from natural materials, a significant improvement over competitors in the market. The overall result of communities’ participation under the Sufficiency Economy Philosophy showed the high levels with three principles of reasonableness, moderation and the condition of knowledge are 4.40, 4.33, and 4.00 respectively. Virtue was at a middle level of 3.33, and self-immunity resulted in a low level of 2.33. Moreover, all the results derived under the Sufficiency Economy Philosophy were at the high level of 3.77.
URI: https://scholar.utcc.ac.th/handle/6626976254/381
ISSN: 0125-2437
Rights: This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Appears in Collections:JEO: Journal Articles

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