Please use this identifier to cite or link to this item: https://utcc-dspacecris.eval.plus/handle/6626976254/292
Title: Factors Inf luencing Tourist Loyalty in Tourism Sectors
Authors: Jankingthong, Wiwat 
Gonejanart, Pattanij 
Issue Date: 2012
Publisher: Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Source: Wiwat Jankingthong, Pattanij Gonejanart (2012) Factors Inf luencing Tourist Loyalty in Tourism Sectors. University of the Thai Chamber of Commerce Journal Vol.32 No.3.
Abstract: Research on loyalty in tourism is becoming an area particularly relevant in the design of strategies for the tourism industry oriented towards creating and continuing tourist relationships. In this context, we conducted a literature review on loyalty conceptualization in the context of tourism and focused on the main background - tourist complaints, tourist satisfaction, perceived value, service quality, and destination image. The empirical results of this study on factors influencing tourist loyalty, including the direct effect of perceived value and tourist satisfaction, have a positive relationship to tourist loyalty and tourist complaints have a negative relationship to tourist loyalty: constituting the indirect effect of destination image and service quality on tourist loyalty through perceived value and tourist satisfaction.
URI: https://scholar.utcc.ac.th/handle/6626976254/292
ISSN: 0125-2437
Rights: This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Appears in Collections:JEO: Journal Articles

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