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Title: Promoting Community Based TourismManagement for Sustainable Development
Authors: Thaisom, Rungthip 
Charoenkijjarukorn, Phattrapong 
Raksakaew, Achira 
Issue Date: 2012
Publisher: Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Source: Rungthip Thaisom, Phattrapong Charoenkijjarukorn, Achira Raksakaew (2012) Promoting Community Based TourismManagement for Sustainable Development. University of the Thai Chamber of Commerce Journal Vol.32 No.2.
Journal: University of the Thai Chamber of Commerce Journal 
Abstract: The objective of this research was to study the tourism system of the lower Central Province in order to promote community-based tourism management for sustainable development. Tourism Pull Factors influencing destination choices are geographical proximity to markets (near the capital), outstanding culture aspects, and availability of attractions such as activities and nature site-seeing. The effects of the increasing number of tourists caused a boom industry among travel agencies, venders, and an industry-wide concentrated mass market. Consequently the tourism product became degraded, for example the diversity of bio-resources, variety of souvenir products, hospitality of staff, and standards of service quality, and so on. Promoting community-based tourism management for sustainable development would integrate every tourism stakeholder among host communities, including the government, NGOs, community colleges, universities, the tourism industry, and local government. Analysis using the geometric information system found that tourist attraction products were grouped in four clusters for travel route planning based on tourist behavior: these are 1) natural sites 2) culture sites 3) agriculture sites and 4) historical sites. Market positioning is Plus Nature, Likes Western, Extreme Activities, Cultural Relativism, and Agri-tourism with Nature Areas. The promotion tool would be Buzz Marketing through public relations that aim to re-brand and create a new destination image for a long-term attitude regarding the market. In consequence, four responsibilities that tourism stakeholders ought to support are 1)Maintain the tourism destination, especially bio-resources, 2) Improve standardization of service systems, 3) Hospitality training, 4) Communicate destination information to tourists for decision making clearly and accessibly, especially through electronic medias, improve In addition, improve the unique cultural sites and create new destinations.
ISSN: 0125-2437
Rights: This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Appears in Collections:JEO: Journal Articles

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