Please use this identifier to cite or link to this item: https://scholar.utcc.ac.th/handle/6626976254/255
Title: TV Viewers’ Perception and ResponseToward the Symbols used to Prescribe theAge-appropriateness of TV Programs
Authors: Lealaphan, Acharapan 
Launglaor, Wisanu 
Issue Date: 2011
Publisher: Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Source: Acharapan Lealaphan, Wisanu Launglaor (2011) TV Viewers’ Perception and ResponseToward the Symbols used to Prescribe theAge-appropriateness of TV Programs. University of the Thai Chamber of Commerce Journal Vol.31 No.3.
Journal: University of the Thai Chamber of Commerce Journal 
Abstract: The study of TV viewers’ perception and response toward the symbols used toprescribe the age-appropriateness of TV programs found that TV viewers perceivedthe symbols used to prescribe general programs most, the less perceived werespecific programs, and programs for ages 3+ as well. Regarding response toward thesymbols, more than 50% of TV viewers never paid any attention to them.
URI: https://scholar.utcc.ac.th/handle/6626976254/255
ISSN: 0125-2437
Rights: This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Appears in Collections:JEO: Journal Articles

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