Communicating 7 Greens Concept for Sustainable Tourism of Bangkla Chachoengsao Province's Floating Market

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University of the Thai Chamber of Commerce. Journal Editorial Office
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Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Date Issued
2012
ISSN
0125-2437
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Text::Journal::Journal article
Abstract
The purpose of this article is to propose guidelines for sustainable tourism as per the 7 Greens concept. The objective is to communicate this concept through Bangkla's local residents and tourist who visit Bangkla, Chachoengsao Province, to eat and shop for souvenirs. In addition, the 7 Greens concept is part of a campaign under the Tourism Authority of Thailand's project called: "New Heart Visiting, Thailand Sustainability". The purpose of this campaign is to reduce global warming. Furthermore, the 7 Greens concept is one of the strategies for driving sustainable tourism. Currently, in the Bangkla Floating Market, there is a new activity called "Candle Market" to support the 7 Greens Concept and to add value for tourism.
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University of the Thai Chamber of Commerce Journal
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public
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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University of the Thai Chamber of Commerce
Bibliographic Citation
Pareeyawadee Ponanake (2012) Communicating 7 Greens Concept for Sustainable Tourism of Bangkla Chachoengsao Province's Floating Market. University of the Thai Chamber of Commerce Journal Vol.32 No.3.
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