The Causal Model of Psychological Traits which influence Interpretation of Aggressiveness and Sex in Television Dramas

Journal
University of the Thai Chamber of Commerce Journal
Publisher(s)
Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Date Issued
2009
Author(s)
Other Contributor(s)
University of the Thai Chamber of Commerce. Journal Editorial Office
Abstract
This study aimed to develop a causal model of psychological traits and interpretationof aggressiveness and sex in television dramas for Thai adolescents. The samplegroup was adolescents studying during the second semester in the academic year of2006. The sampling total of 1,808 was selected by using the multistage samplingtechnique. Literature review, research analysis and a survey method were used tocollect data. The major findings were that psychological traits had a direct link totelevision drama selection or interpretation. However, attitudes had both a direct andindirect effect on television drama selection or interpretation. Behavior from exposureto television drama had an indirect effect on television drama selection orinterpretation. Considering the total direct and indirect effects on interpretation ofaggressiveness and sex in television dramas, psychological traits had the most effect,followed by behavior from exposure to television dramas and attitude respectively.
Subject(s)
ISSN
0125-2437
Access Rights
public
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Rights Holder(s)
University of the Thai Chamber of Commerce
Bibliographic Citation
Kanchana Chokriensukchai (2009) The Causal Model of Psychological Traits which influence Interpretation of Aggressiveness and Sex in Television Dramas. University of the Thai Chamber of Commerce Journal Vol.29 No.2.
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