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Bangkok Customer Satisfaction with CAT 009International Call Service
Journal
University of the Thai Chamber of Commerce Journal
Publisher(s)
Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Date Issued
2011
Other Contributor(s)
University of the Thai Chamber of Commerce. Journal Editorial Office
Abstract
This research aimed primarily to explore the demographic and marketing factorsaffecting customer satisfaction with CAT 009 International Call Service provided byCAT Telecom Public Company, Limited. Close-ended questionnaires were utilized forcollecting data from 400 customers in Bangkok. The data analysis used IndependentSample T-test, One-way ANOVA, and multiple regressions. The results indicated thatthe majority of respondents were females between 25-34 years of age. Most of themhad a Bachelor’s Degree, worked for private companies, and earned a monthly salarybetween 10,000-20,000 baht. Additionally, the results revealed that the differencesin gender, age, occupation, educational background, and income had no significantinfluence on the customer satisfaction with CAT 009 International Call Service. Theresults also showed that the marketing mix factors of product, place, distributionchannels, promotion, and process effected customer satisfaction with CAT 009International Call Service at the statistically significant level of 0.05. However, themarketing factors of price, people, and physical evidence had no significant influenceon the customer’s satisfaction toward CAT 009 International Call Service.
ISSN
0125-2437
Access Rights
public
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Rights Holder(s)
University of the Thai Chamber of Commerce
Bibliographic Citation
Nittana Tarnittanakorn, Kachaporn Phraianan (2011) Bangkok Customer Satisfaction with CAT 009International Call Service. University of the Thai Chamber of Commerce Journal Vol.31 No.4.
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