The Influential Factors toward Tourist Loyalty in the Tourism Sector

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University of the Thai Chamber of Commerce. Journal Editorial Office
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Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Date Issued
2012
ISSN
0125-2437
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Text::Journal::Journal article
Abstract
This research focuses on examining tourist loyalty on the basis of the investigated variables in the recent literature on the tourism sector. The empirical results of this study identify factors affecting tourist loyalty, which include both direct and indirect corporate social responsibility, destination image, perceived value, tourist satisfaction, and tourist complaints on tourist loyalty.
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University of the Thai Chamber of Commerce Journal
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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University of the Thai Chamber of Commerce
Bibliographic Citation
Wiwat Jankingthong, Pattanij Gonejanart (2012) The Influential Factors toward Tourist Loyalty in the Tourism Sector. University of the Thai Chamber of Commerce Journal Vol.32 No.4.
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