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Consumer Attitude towards Chinese Products Following Recent High-profile Incidents Involving Counterfeit/Dangerous Exports
Journal
University of the Thai Chamber of Commerce Journal
Publisher(s)
Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Date Issued
2010
Other Contributor(s)
University of the Thai Chamber of Commerce. Journal Editorial Office
Abstract
The recent high-profile incidents involving counterfeit/dangerous products exported from China to the world market have created a crisis of trust regarding the quality and safety of Chinese products. As one of the main importers of Chinese products. Thailand is interested in finding out consumer’s opinions regarding Chinese products, and whether consumer are still buying/using Chinese products or not. If they are, what are their reasons for buying/using them. The research founded that Thai consumers are still buying/using Chinese products because they are cheaper. Thai producers have to improve their capabilities and formulate competitive strategies to survive and achieve sustainable growth in the world market.
Subject(s)
Marketing
Journals
ISSN
0125-2437
Access Rights
public
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Rights Holder(s)
University of the Thai Chamber of Commerce
Bibliographic Citation
Acharapan Lealaphan, Wisanu Launglaor (2010) Consumer Attitude towards Chinese Products Following Recent High-profile Incidents Involving Counterfeit/Dangerous Exports. University of the Thai Chamber of Commerce Journal Vol.30 No.1.
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