The emphasizing of economic growth rather than improving the well-being of citizenscauses unhappy conditions for people with social and environmental problems.Consequently, some people adjust their lives to alternative lifestyles, such as thesufficiency way of life, bio-organic consumption and a slower lifestyle. The goal ofthese various lifestyles is “the happiness of life balance”. This phenomenon leads toboth a huge opportunity and a responsibility for businesses. For this reason, marketersshould respond to the need of “the happiness of life balance” by offering appropriateholistic marketing values. In so doing, besides conveying satisfaction to consumers, itis also practicing corporate responsibility for the stakeholders, which means bringinghappiness to all.