The effect of store image and brand perception on customer satisfaction : the case of the hypermarket in Thailand /

Publisher(s)
University of the Thai Chamber of Commerce (UTCC)
Date Issued
2014
Author(s)
Patcharee Yoopetch
Advisor(s)
Ekachai Apisakkul,
Other Contributor(s)
University of the Thai Chamber of Commerce.. Marketing.
Description
Gift
Dissertation (Ph.D. (Marketing)) -- University of the Thai Chamber of Commerce, 2014.
Subject(s)
Degree Grantor
University of the Thai Chamber of Commerce
Access Rights
Public
Rights
This work is under copyright of University of the Thai Chamber of Commerce (UTCC). Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Rights Holder(s)
University of the Thai Chamber of Commerce
Bibliographic Citation
Patcharee Yoopetch.. (2014.). The effect of store image and brand perception on customer satisfaction : the case of the hypermarket in Thailand /