TV Viewers’ Perception and ResponseToward the Symbols used to Prescribe theAge-appropriateness of TV Programs

Journal
University of the Thai Chamber of Commerce Journal
Publisher(s)
Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Date Issued
2011
Author(s)
Other Contributor(s)
University of the Thai Chamber of Commerce. Journal Editorial Office
Abstract
The study of TV viewers’ perception and response toward the symbols used toprescribe the age-appropriateness of TV programs found that TV viewers perceivedthe symbols used to prescribe general programs most, the less perceived werespecific programs, and programs for ages 3+ as well. Regarding response toward thesymbols, more than 50% of TV viewers never paid any attention to them.
Subject(s)
ISSN
0125-2437
Access Rights
public
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Rights Holder(s)
University of the Thai Chamber of Commerce
Bibliographic Citation
Acharapan Lealaphan, Wisanu Launglaor (2011) TV Viewers’ Perception and ResponseToward the Symbols used to Prescribe theAge-appropriateness of TV Programs. University of the Thai Chamber of Commerce Journal Vol.31 No.3.
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