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The Factors of Food Additives Exceed Bid Affect Customer’s Attitudes
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Author(s)
Lirong, Quan
Other Contributor(s)
University of the Thai Chamber of Commerce. International College
Publisher(s)
University of the Thai Chamber of Commerce
Date Issued
2012
Resource Type
Master thesis
Language
English
Abstract
The aim of the research to analyze customer’s attitudes when they found the food additives exceed bid in the food after the Sanlu milk power scandal. Information and data were collected in September until October, 2012 in Nanning City, China. A total of 420 questionnaires were distributed but only 400 qualified questionnaires could be analyzed and used T-test, ANOVA and Multiple Regression. Results show a common concern among consumers about the food safety when the found food additives exceed bid after bought the food. According with the research, customer requirement quality of food is increasingly in market and customer has cognitive ability about risk perception when they bought food. Moreover, social factors, internal factors and food risk have affect to customer’s attitudes when they bought the food in the future.
Subject(s)
Degree Level
masters
Degree Department
International College
Degree Grantor
University of the Thai Chamber of Commerce
Access Rights
Open access
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Rights Holder
University of the Thai Chamber of Commerce
Physical Location
University of the Thai Chamber of Commerce. UTCC Central Library
Bibliographic Citation
Quan Lirong (2012) The Factors of Food Additives Exceed Bid Affect Customer’s Attitudes.