The Use of Language for Constructing Myth in Hair Products Advertising

Journal
journal title
Conference
conference
Publisher(s)
University of the Thai Chamber of Commerce
Date Issued
2002
Author(s)
Other Contributor(s)
University of the Thai Chamber of Commerce. Graduate School
Abstract
The objectives of the study are to study the language used in constructing myths of hair products by the commercial ads in Praew, Kwanruen magazines, and Raklook in 1998 under the conceptual framework of Semiological Analysis and to study the semantic processes of the language both verbal and nonverbal for creating a myth.
Subject(s)
Thai Language for Communication
Degree Level
masters
Degree Department
School of Thai Language for Business Communication
Degree Grantor
University of the Thai Chamber of Commerce
Access Rights
public
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Rights Holder(s)
University of the Thai Chamber of Commerce
Bibliographic Citation
Marisa Boontarw (2002) The Use of Language for Constructing Myth in Hair Products Advertising.
File(s)