Personal Branding in Business

Journal
University of the Thai Chamber of Commerce Journal
Publisher(s)
Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Date Issued
2010
Author(s)
Other Contributor(s)
University of the Thai Chamber of Commerce. Journal Editorial Office
Abstract
Personal branding in business needs a plan. The study demonstrates that it beginswith core competencies, expertise, or differentiation, and then defines a unique valueposition by managing relationships between roles, standards, life style, career success,and personal marketability. When the personal brand is determined, the targetmarket can be reached through marketing medias. Personal branding createsconfidence, reliability, and pride. It has been widely promoted for various businesses, suchas entertainment, communication, and fashion design.
Subject(s)
Marketing
Journals
ISSN
0125-2437
Access Rights
public
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Rights Holder(s)
University of the Thai Chamber of Commerce
Bibliographic Citation
Pranee Eamlaorpakdee (2010) Personal Branding in Business. University of the Thai Chamber of Commerce Journal Vol.30 No.2.
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