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Opinion and Satisfaction of Foreign Touriststowards Tourism Development andManagement by the Bangkok MetropolitanAdministration
Journal
University of the Thai Chamber of Commerce Journal
Publisher(s)
Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Date Issued
2011
Other Contributor(s)
University of the Thai Chamber of Commerce. Journal Editorial Office
Abstract
This study has shown that most foreign tourists responding to the questionnaire werefemale, single, aged between 26-35 years, with an undergraduate education, workingwith private companies, an monthly income equal to or lower than US$500 andresident in Europe. The foreign tourists have opinions regarding tourism developmentand management by the Bangkok Metropolitan Administration with respect to touristspots, hotels, restaurants, transportation, facilities and event management at a goodlevel. Moreover, the foreign tourists are quite satisfied with tourism development andmanagement by the Bangkok Metropolitan Administration. In addition, a test ofhypotheses provides the following conclusions: 1. Foreign tourists of different ages, educational level, monthly income, and residencehave expressed different opinions on tourism development and management bythe Bangkok Metropolitan Administration of tourist spots, transportation andactivities, with the statistical significance at 0.05 level.2. Foreign tourists of different gender, education level, profession, monthly income andmarital status have expressed their overall satisfaction with tourism developmentand management by the Bangkok Metropolitan Administration differently witha statistical significance at 0.05 level.3. Opinions regarding development and management of tourist spots, hotels,restaurants, transportation, facilities, and arranging activities are related to overallsatisfaction with the tourism development and management by the BangkokMetropolitan Administration with a statistical significance at 0.05 level.
Subject(s)
ISSN
0125-2437
Access Rights
public
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Rights Holder(s)
University of the Thai Chamber of Commerce
Bibliographic Citation
Udom Sayapunt, Somchai Hirankitti, Pimpa Hirankitti (2011) Opinion and Satisfaction of Foreign Touriststowards Tourism Development andManagement by the Bangkok MetropolitanAdministration. University of the Thai Chamber of Commerce Journal Vol.31 No.4.
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