Cultures and Perceived Values Influencing Mobile Phone Use and Satisfaction

Journal
University of the Thai Chamber of Commerce Journal
Publisher(s)
Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Date Issued
2009
Author(s)
Other Contributor(s)
University of the Thai Chamber of Commerce. Journal Editorial Office
Abstract
This study examined differences and relationships among cultures (i.e., horizontal,vertical individualism and collectivism), perceived values (i.e., functional, emotional,social, and monetary values) of mobile phone use, the amount of mobile phone use,and communication satisfaction. A total of 764 samples participated in this study. Aself-administered questionnaire was used to determine differences and relationshipsamong variables, including cultural influences, perceived values, mobile phone use, andcommunication satisfaction. Overall, the results indicated that vertical collectiviststended to value functional benefits of mobile phones more than did horizontalcollectivists. Moreover, perceived values of mobile phone use predicted the amount ofuse and communication satisfaction. People who perceived that mobile phones couldgratify their functional, emotional, social, and monetary needs tended to feel satisfiedwith their communication via mobile phones.
Subject(s)
ISSN
0125-2437
Access Rights
public
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Rights Holder(s)
University of the Thai Chamber of Commerce
Bibliographic Citation
Vikanda Pornsakulvanich, Nuchada Dumrongsiri (2009) Cultures and Perceived Values Influencing Mobile Phone Use and Satisfaction. University of the Thai Chamber of Commerce Journal Vol.29 No.2.
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