The Influence of New Product Characteristics: Competitive Strategy and Development Process to New Product Performance

Conference
Proceedings of the 2nd International Conference on Operations and Supply Chain Management
Publisher(s)
University of the Thai Chamber of Commerce
Date Issued
2007
Author(s)
Tzeng, Lun-Chung
Chen, Cheng-Nan
Abstract
There were many researches about new product performance in the past, but some researches results are not same and some researches variables have never been researched. This research tries to measure the new product performance from the new product characteristic new product completive strategy and new product development process and so on.The research establish the first research frame, go deep into the product that interview new product expert's scholar to develop, correct the first research frame and questionnaire, then carry on the questionnaire. One Thousand questionnaires were released by Mail. , And the retrieved valid questionnaires are calculated up to 167 copies.Empirical results indicate that there is a better new product performance when the new product is discontinuous innovation and make differential competitive strategy; there is a positive relationship with new product performance with market orientation.
Subject(s)
Industrial Engineering
Access Rights
public
Rights
This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Rights Holder(s)
University of the Thai Chamber of Commerce
Bibliographic Citation
Lun-Chung Tzeng, Cheng-Nan Chen (2007) The Influence of New Product Characteristics: Competitive Strategy and Development Process to New Product Performance.
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