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  • Publication
    Local Textile Patterns: From Household to Business Sections
    (University of the Thai Chamber of Commerce, 2011-08)
    ;
    University of the Thai Chamber of Commerce. School of Humanities
    The research entitled “Local Textile: From Household to Business Sections” aims to investigate the uniqueness of the local textile patterns in the upper-central region and the local textile patterns from household to business sectors.Only the local textile patterns produced in Pitsanulok, Sukothai, Pichit, and Utaradit were used as the subjects of this study through observation, interview, written record, and photographing.The findings can be summarized as follows:1. Regarding the uniqueness of the local textile patterns produced in the upper-central region of Thailand, the findings are as follows:1.1 Pitsanulok’s Local Textile – The unique pattern of Pitsanulok’s local textiles is ‘Dok Peep’ and it is mainly produced in Ban Muang Hom, Wang Thong District and in Ban Na Muang, Chart Trakarn District.1.2 Sukhothai’s Local Textile – There are 9 unique patterns of Sukothai’s local textiles as follows: Lai Krua Noi, Lai Krua Klang, Lai Krua Yai, Lai Si Kho, Lai Paed Kho, Lai Sibsong Nuai Tad, Lai Dok Mon Sib Hok, Lai Nam Ang, and Lai Song Thong. These patterns are mainly produced in Tambon Hartsiew, Sristchanalai district; consequently, these textiles are so called ‘Pha Sin Tin Jok’. 1.3 Pichit’s Local Textile – The unique patterns of Pichit’s local textiles are ‘Lai Pao Bun Chin’, ‘Lai Kha Pia’, ‘Lai Boran’, and ‘Lai Krajib’. These patterns are mainly produced in Baan Paa Daeng, Tapanhin District.1.4 Utaradit’s Local Textile – The unique patterns of Utaradit’s local textiles are ‘Lai Kao Pan Korn’, ‘Lai Phya nak’, and ‘Lai Pukao’. What makes Ban Kok Tong’s Tin Jok distinctive from the others is that more patterns like Kho Sorn, Toey Koh, and Cherng Phya Nak. These patterns are mainly produced in Baan Kok Tong, Faak Taa district.2. Regarding the development of local textile from household to business sectors, the findings are as follows:2.1 Pitsanulok’s Local Textile – Pitsanulok’s local textile with ‘Lai Dok 2.2 Sukhothai’s Local Textile – Sukhothai’s Tin Jok with its old patterns is recognized as one of the province’s famous OTOP local textile products. 2.3 Pichit’s Local Textile –Pichit’s local textile has its distinctive patterns like Pao Bun Chin, Kha Pia, Boran and Krajib. 2.4 Utaradit’s Local Textile – ‘Pha Sin Tin Jok’ is Utaradit’s the most famous Tin Jok comes from Ban Kok Tong, Fak Tha District. The textiles with ‘Lai Kao Pan Korn’, ‘Lai Pan korn’, ‘Lai Phya Nak’, and ‘Lao Pukao’ are highly demanded.
      16  284
  • Publication
    Wedding Ceremony: Changes on the Business Way
    (University of the Thai Chamber of Commerce, 2009-10)
    ;
    University of the Thai Chamber of Commerce. School of Humanities
    This research was conducted with the aims to study causes and effects of the changes in Thai wedding ceremonies, to study concepts and forms of the ceremonies held by individual or group hosts and one-stop wedding planning businesses, and to do comparison studies between the costs charged by those hosts and the wedding planning businesses.This research was limited to study the wedding ceremonies of 10 couples held by individual or group hosts and 10 ceremonies by one-stop wedding planning businesses during the year 2007 in Bangkok area. The subjects of the study were selected from http://www.thaiweddingmall.com and http://www.weddingsquare.com. The researcher was permitted to interview the relevant persons and also to observe the ceremonies on the wedding days.The result can be concluded that1. Concept: At present, most couples held the wedding with the belief to gain luck and prosperity in their family lives. These weddings were simply and economically organized with the shortened process compared to the complicated process in the old tradition. Absolutely, they did not use the wedding planning services as they thought that holding the events by themselves saved the expenses. For the couples using the wedding servicesfrom the businesses besides gaining luck and prosperity, they needed convenience in the wedding preparations and needed to ease their worries about the ceremonial process consisting of many steps. The wedding planning businesses were their options.2. Form: Nowadays, married couples still need Thai traditional wedding ceremonies but they should be in the shortened process skipping some ceremonial steps due to limited time of preparation by themselves. In addition, they are other nations’ wedding ceremonies and other Thai local ceremonies for the couples to choose from and to mix with Thai traditional style. The venues for the wedding are, for example, hotels, associations, and club, as they are easily reachable and convenient for the preparations. The couples using the services from the businesses usually have full process of ceremony as in the old time. In this case, the wedding planning business’s owned venue is popularly used.3. Costs of wedding: There are three kinds of wedding costs: costs for ceremonial rites, costs for reception party, and costs for miscellaneous items. It was found that the reception party costs more than the ceremonial rites.
      45  213
  • Publication
    The Tradition of Paying Homage to Kudpeng Guardian Spirit in Phon Thong District, Roi Et Province: A Functional Approach Analysis
    (University of the Thai Chamber of Commerce, 2013)
    ;
    University of the Thai Chamber of Commerce. School of Humanities
    The research entitled “The Tradition of Paying Homage to Kudpeng Guardian Spirit in Phon Thong District, Roi Et Province: A Functional Approach Analysis” aims to analyze the functions of the tradition of paying homage to Kudpeng Guardian Spirit on Phon Thong society and people. It also studies the belief of Phon Thong people towards this tradition.This research is considered as a folklore study and the field trip took place at Kudpeng Shrine in Phon Thong District, Roi Et Province. To collect the data, the folklore research methodology regarding the naturalistic research approach on indigenous cultural analysis was adopted. The data were collected through video and audio recordings as well as observation techniques. To analyze the data, the functional approach was employed.The findings reveal that the tradition of paying homage to Kudpeng Guardian Spirit plays an important role on building up people’s confidence as they believe that this tradition will bring in good fortune to the people themselves, their families, and society as a whole. Most importantly, another function of the tradition of paying homage to Kudpeng Guardian Spirit is to cast lots to determine the fertility of their crops, food, and the amount of rainfall during the farming season by putting a turtle into a pot of boiling water.Besides these, Phon Thong people believe that Kudpeng Guardian Spirit protects them from all kinds of disasters and the forest under his protection will be fertile forever.
      25  191