UTCC Scholar :: Browsing by Subject "Consumer satisfaction"

Browsing by Subject "Consumer satisfaction"

Now showing 1 - 20 of 36

A Preliminary study of influencing factor to customer satisfaction and customer loyalty in using air cargo service / [CD-ROM] / Peerapat Noomprasith
(University of the Thai Chamber of Commerce, 2006)
Noomprasith., Peerapat
;
University of the Thai Chamber of Commerce. School of Economics
21 1116
A Preliminary study of influencing factor to customer satisfaction and customer loyalty in using air cargo service / Peerapat Noomprasith
(University of the Thai Chamber of Commerce, 2006)
Noomprasith., Peerapat
;
University of the Thai Chamber of Commerce. School of Economics
25 1103
A Study of customer satisfaction toward service provided by the Office of International Trade Fair Activities, Department of Export Promotion / Liza Chindanonda
(University of the Thai Chamber of Commerce, 2002)
Chindanonda., Liza
;
University of the Thai Chamber of Commerce. School of Economics
23 188
A Study of customer satisfaction toward services provided by Royal Orchid Plus, Thai Airways International Public Company Limited / Khattiya Panichpibool
(University of the Thai Chamber of Commerce, 2001)
Panichpibool., Khattiya
;
University of the Thai Chamber of Commerce. School of Economics
16 134
A Study of customer satisfaction with express section of Linfox Transport (Thailand) Ltd. / Kaewnapa Puvadolpitak
(University of the Thai Chamber of Commerce, 2003)
Puvadolpitak., Kaewnapa
;
University of the Thai Chamber of Commerce. School of Economics
33 152
A study on the service quality and its impact on customer satisfaction : a case of HaiDiLao Hotpot in Bangkok
(University of the Thai Chamber of Commerce, 2023)
Su, Jian Xiang.
;
;
;
University of the Thai Chamber of Commerce. International Business.
;
University of the Thai Chamber of Commerce. International School of Management.
This study examines the impact of service quality on customer satisfaction at HaiDiLao Hotpot in Bangkok. Service quality is an essential factor influencing customer satisfaction and loyalty, particularly in the highly competitive restaurant industry. Employing a quantitative research approach, we distributed questionnaires to customers at HaiDiLao Hotpot, focusing on various dimensions of service quality, including responsiveness, assurance, tangibles, empathy, and reliability. The collected data were analyzed using statistical techniques to establish the correlation and impact between service quality parameters and customer satisfaction. The findings revealed a significant positive relationship between service quality and customer satisfaction, with all service quality dimensions having a critical influence on satisfaction levels. The study underscores the importance of maintaining high service quality to enhance customer satisfaction and loyalty. It provides practical insights for the management of HaiDiLao Hotpot, suggesting that continuous service quality improvement should be a core part of the restaurant's strategy. The findings can also be useful for other restaurants operating in similar environments. Further research is recommended to explore other potential factors influencing customer satisfaction and to validate these findings in different restaurant settings.
711 2930
An Analysis of international brand in increasing customer value : a case study of Bata / Thummaporn Chotpuncharat
(University of the Thai Chamber of Commerce, 2007)
Chotpuncharat., Thummaporn
;
University of the Thai Chamber of Commerce. School of Economics
61 349
An empirical study on e-service quality influencing customer satisfaction among foreign users of Lazada in Thailand
(University of the Thai Chamber of Commerce, 2023)
Tun Tun Oo.
;
;
;
University of the Thai Chamber of Commerce. International Business Management.
;
University of the Thai Chamber of Commerce. International School of Management.
This independent study is to investigate the influence of service quality dimensions on customer satisfaction among foreign users of Lazada in Thailand. In this study, quantitative method was used, and the questionnaire was designed by using the modified ESERVQUAL model. A total of 161 respondents participated in this research, however only 153 respondents’ data were included in the research because eight respondent’s data were screened out from the survey. The result of the study suggests that e-service quality dimensions, such as efficiency (sig at 0.00), availability (sig at 0.01), fulfillment/reliability (sig at 0.01), responsiveness (sig at 0.00), and compensation (sig at 0.00), play important roles in influencing customer satisfaction among foreign users of Lazada. The finding of this study contributes to a better understand of e-service quality dimensions influencing on customer satisfaction and identify the key dimensions which have significant impacts on customer satisfaction of LAZADA, to develop better strategic planning for the organization.
404 2042
Customer satisfaction with English language communication skills (listening-speaking) of the front desk staff case study : Windsor Suites Hotel / Napat Runnakit
(University of the Thai Chamber of Commerce, 2007)
Runnakit., Napat
;
University of the Thai Chamber of Commerce. School of Economics
26 220
Customer satisfaction with English language communication skills (listening-speaking) of the front desk staff case study [CD-ROM] : Windsor Suites Hotel / Napat Runnakit
(University of the Thai Chamber of Commerce, 2007)
Runnakit., Napat
;
University of the Thai Chamber of Commerce. School of Economics
16 227
Determinants of Customer’s Complaint Intention of Nanning’s (China) Retail Store
(University of the Thai Chamber of Commerce, 2012)
He, Huajuan
;
University of the Thai Chamber of Commerce. International College
The study aims to research determinants of customer’s complaint intention ofNanning’s (China) retail store. The main purpose of this study were to identify therelationship between the demographic, level of dissatisfaction, perceived possibility of success, attitude toward complaint with complaint intention.The customers who had previously shopping in Nanning’s retail store wasrepresented the sample of 450 respondents. The t-test , ANOVA and simple regression were used to analyzed the relationship .The finding showed that demographic has a significant relationship with complaint intention and level of dissatisfaction, perceived possibility of success and attitude toward complaint have positive relationship with complaint intention. As a whole, this research provide valuable suggestions to retail store and help them to address the key factors which influences customer complaint intention and establishing a perfect way to handle customer complaint. It also helps to improve retail store performances to meet customer needs, retain old customers, attract new customers and create more profit. And the useful data and informations in this research can also provide fellow researchers to explore customer complaint intention in other industry.
25 459
Determinants of satisfaction factor of foreigner to private hospital in Bangkok / Promporn Tharamongkhol
(University of the Thai Chamber of Commerce, 2006)
Tharamongkhol, Promporn
;
University of the Thai Chamber of Commerce. School of Economics
26 312
Determinants of satisfaction factor of foreigner to private hospital in Bangkok [CD-ROM] / Promporn Tharamongkhol
(University of the Thai Chamber of Commerce, 2006)
Tharamongkhol, Promporn
;
University of the Thai Chamber of Commerce. School of Economics
297 10
Factor affecting customer satisfactions on services at luxury hotels in center of Bangkok metropolitan area / Waranya Rungrojkitpaisarn
(University of the Thai Chamber of Commerce, 2006)
Rungrojkitpaisarn, Waranya
;
University of the Thai Chamber of Commerce. School of Economics
19 267
Factor affecting customer satisfactions on services at luxury hotels in center of Bangkok metropolitan area [CD-ROM] / Waranya Rungrojkitpaisarn
(University of the Thai Chamber of Commerce, 2006)
Rungrojkitpaisarn, Waranya
;
University of the Thai Chamber of Commerce. School of Economics
19 287
Factors and Customers Satisfaction of Budget Hotel Customers in China
(University of the Thai Chamber of Commerce, 2012)
Yu, Yang
;
University of the Thai Chamber of Commerce. International College
The purpose of this research was to study the customer perception towardmarketing mix (7P’s), customer satisfaction and customer loyalty of budget hotel in China. The researcher distributed 450 questionnaires during the month of September to October to the customers who stayed at budget hotel in China. There were 400 questionnaires completed and usable. Collected data from questionnaires processed by computer program in terms of frequency, mean, standard deviation and regression. Results showed that customer perception toward product/service and promotion had a positive impact on custom satisfaction, and customer satisfaction had a positive impact on customer loyalty. The budget hotel operators can use the result to determine their target market, make a good marketing mix plan to make the customer satisfaction andloyalty.
161 1297
Impacts of marketing mix on customer satisfaction in coffee companies in Thailand : the cases of Starbucts and Black Canyon /
(University of the Thai Chamber of Commerce, 2010)
Wongnikom., Sucheera
;
University of the Thai Chamber of Commerce. School of Economics
69 356
Investigating factors affecting Burmese learners' satisfaction : evidence from private universities in Bangkok, Thailand
(University of the Thai Chamber of Commerce (UTCC), 2024)
Zin Pwint Phyu
;
Saengdow Prasittisuk
;
International Business
;
University of the Thai Chamber of Commerce. International Business
;
University of the Thai Chamber of Commerce. International School of Management
This research investigates the factors affecting the satisfaction levels of Burmese learners enrolled in private universities in Bangkok, Thailand. The study aims to gain the insights into the key determinants that contribute to student satisfaction within the context of international higher education settings. The study was undertaken with the objectives to investigate factors affecting on Burmese student’s satisfaction with their oversea education at private institutions in Bangkok and to offer suggestions on how to raise the satisfaction of Burmese students. The conceptual framework is generally based on two main factors from product and service perspectives. As a product of an institution, a researcher selected two main subcategories including curriculum relevance and skilled lecturers. For service perceptive, a popular approach to measure the service quality, SERVQUAL model, is being used. Under SERVQUAL model, five subcategories are included, such as Reliable, Assurance, Tangible, Empathy and Responsiveness. Quantitative methodology will be utilized to collect the data from a specific sample size; specifically Burmese students enrolled in private universities in Bangkok. The quantitative approach employs structured questionnaires to assess various factors to measure the learners’ satisfaction based on two main dimension; particularly SERVQUAL model and academic resources. The questionnaires with two languages (Burmese and English) were distributed through social media platform (such as Facebook) by using a mix of sampling approach. The questionnaires are distributed online through snowballing to a group of common friends who are enrolled in Bangkok's private universities. In addition, simple random sampling method is used in order to reach to public. Chapter 1 consists of the introduction, featuring the business context, problem statement, research objectives, expected benefits and scope of the research. Chapter 2 divided into theoretical foundations and relevant research, with a focus on literature review and the formulation of research hypotheses and conceptual frameworks. Chapter 3 outlines the research methodology, covering research design, questionnaires, tools, data collection, and analysis procedures. In Chapter 4, the study's findings are elaborated upon, Microsoft Excel and SPSS software are being used to analyze the data for demographic, descriptive, and hypothesis testing. Cronbach’s Alpha method was used to test the reliability and validity of the questionnaires. The study was used the multiple regression analysis to explore the hypothesis relationships. Chapter 5 provides a conclusion and discussion, addressing research limitations and implications. After identifying and analyzing these factors, the research seeks to provide valuable recommendations for enhancing the quality of educational services and promoting greater satisfaction among Burmese learners in private universities in Bangkok, Thailand.
86 982
Measures a Relationship between a Service Quality Customer Satisfaction and Customer Loyalty of Fast Food Outlet of Pingo Outlet, South Africa
(University of the Thai Chamber of Commerce, 2012)
Vongkamphu, Yosita
;
University of the Thai Chamber of Commerce. International College
The objectives of this research is “ Measures a Relationship between a ServiceQuality Customer Satisfaction and Customer Loyalty of Fast Food Outlet of PingoOutlet, South Africa” are to: (1) To study the important demographic factor hasrelationship with customers’ satisfaction in the services of Pingo Outlet, South Africa. (2) To study the customers’ expectation and perception in service quality of Pingo Outlet, South Africa (3) To explore the significant relationship between customers’ satisfaction in service quality and customer loyalty of Pingo Outlet, South Africa. The conceptual framework which has adopted by using SERVQUALmodel from Parasuraman, Berry, Zeithaml (1988,1991,1994) and from Ishak Ismail et al.,(2006). Studied the Gap (5) customer expected service quality and perceived service performance with five service dimensions of SERVQUAL such as reliability, responsiveness, assurance, empathy and tangibles. Used the original SERVQUAL instrument consists of two sets of 22 items, in this research will be applied to 17 items which is suitable into the study. The hypotheses are based on the theories discussed in related research articles. The variables are based on literature review and divided as independent variable including demographic factors, customer expectation, customer perception in service quality. Dependent variables are customer satisfaction and customer loyalty. The sample of this research was 400 respondents were the customers who consumed at Pingo Outlet, Spring Branch at least one. The sample size of the studyused the formula of Yamane Sample Size (1973). This study used self-administered questionnaire and interviews as research instruments. Statistical tools are frequency, percentage, mean, standard deviation, Independent sample t-test, Oneway- ANOVA f-test, Paired-sample t-test. Multi Linear Regression and determined the significant level at 0.05. The result of analysis found that the majority of respondents were females age 21-30 years old, matric level and income less then R 5,000 and found that the most important demographic factor was in terms of education effected on customers’ satisfaction in the services of Pingo Outlet. Moreover, The result of this research showed that Reliability dimension was the most important factor of five dimensions of service quality lead to customer loyalty. While, Assurance dimension was found thatcustomers perceived service quality as dissatisfied. Therefore, Pingo Outlet should be improved service quality in terms of assurance and should use marketing activities, especially “ Promotion” to attract more education group must make sure that the delivered quality services are reliable at all times for instance Pingo’s manager Outlet and staff must make sure an attempt to solve the problem promptly at the point of services, Pingo ‘s service time 9:00 a.m. - 10:00 p.m. must be on time and constantly and must make sure staff serve foods accurately as customer ordered all times.
129 1133
Perceived Impacts of Service Marketing Factors on Customer Satisfaction of Chinese Tourists to Thailand
(University of the Thai Chamber of Commerce, 2007)
Lumpoopinijpong, Nichaphat
;
University of the Thai Chamber of Commerce. Graduate School
441 32

Browsing by Subject "Consumer satisfaction"

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