UTCC Scholar :: Browsing by Subject "Consumer behavior China"

Browsing by Subject "Consumer behavior China"

Now showing 1 - 2 of 2

Buyer's decision in willingness to pay for small-displacement vehicles (mini car) in Shandong Province, China = การศึกษาปัจจัยที่มีอิทธิพลต่อการเลือกซื้อยานพาหนะขับเคลื่อนขนาดเล็ก (มินิคาร์) ของผู้บริโภค ในเมืองชานตง สาธารณรัฐประชาชนจีน / Liu Yi
(University of the Thai Chamber of Commerce, 2008)
Yi., Liu,
;
University of the Thai Chamber of Commerce. School of Economics
15 301
Factors and Customers Satisfaction of Budget Hotel Customers in China
(University of the Thai Chamber of Commerce, 2012)
Yu, Yang
;
University of the Thai Chamber of Commerce. International College
The purpose of this research was to study the customer perception towardmarketing mix (7P’s), customer satisfaction and customer loyalty of budget hotel in China. The researcher distributed 450 questionnaires during the month of September to October to the customers who stayed at budget hotel in China. There were 400 questionnaires completed and usable. Collected data from questionnaires processed by computer program in terms of frequency, mean, standard deviation and regression. Results showed that customer perception toward product/service and promotion had a positive impact on custom satisfaction, and customer satisfaction had a positive impact on customer loyalty. The budget hotel operators can use the result to determine their target market, make a good marketing mix plan to make the customer satisfaction andloyalty.
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Browsing by Subject "Consumer behavior China"

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