ISM: Independent Studies
Permanent URI for this collection
Browse
Browsing ISM: Independent Studies by Subject "Consumer behavior -- Bangkok"
Now showing 1 - 2 of 2
Results Per Page
Sort Options
- PublicationA study on the service quality and its impact on customer satisfaction : a case of HaiDiLao Hotpot in Bangkok(University of the Thai Chamber of Commerce, 2023)
;Su, Jian Xiang. ; ; ;University of the Thai Chamber of Commerce. International Business.University of the Thai Chamber of Commerce. International School of Management.This study examines the impact of service quality on customer satisfaction at HaiDiLao Hotpot in Bangkok. Service quality is an essential factor influencing customer satisfaction and loyalty, particularly in the highly competitive restaurant industry. Employing a quantitative research approach, we distributed questionnaires to customers at HaiDiLao Hotpot, focusing on various dimensions of service quality, including responsiveness, assurance, tangibles, empathy, and reliability. The collected data were analyzed using statistical techniques to establish the correlation and impact between service quality parameters and customer satisfaction. The findings revealed a significant positive relationship between service quality and customer satisfaction, with all service quality dimensions having a critical influence on satisfaction levels. The study underscores the importance of maintaining high service quality to enhance customer satisfaction and loyalty. It provides practical insights for the management of HaiDiLao Hotpot, suggesting that continuous service quality improvement should be a core part of the restaurant's strategy. The findings can also be useful for other restaurants operating in similar environments. Further research is recommended to explore other potential factors influencing customer satisfaction and to validate these findings in different restaurant settings.128 356 - PublicationInvestigating factors affecting intention to participate in used cooking oil collection programs : a case study of flea markets in Bangkok(University of the Thai Chamber of Commerce, 2023)
;Gorbianta, Yegar Sahaduta. ; ; ;University of the Thai Chamber of Commerce. International Business.University of the Thai Chamber of Commerce. International School of Management.Improper disposal of Used Cooking Oil (UCOs), originating from various culinary and frying processes, poses significant environmental and health challenges. UCOs, encompassing both vegetable and animal-derived oils, are particularly prevalent in households and the broader food industry, including well-known establishments like fast food chains and restaurants. Addressing UCO-related concerns is crucial, especially in regions like Thailand where substantial quantities are generated. Despite their abundance, awareness remains limited, particularly within the informal sector comprising street hawkers and market food stalls. This independent study delves into factors influencing stakeholder participation in a UCO collection program facilitated through an online mobile application. The primary goal is to bridge gaps in the informal sector, promoting stronger adherence to circular economy principles, sustainable energy practices, and proactive contributions to environmental preservation and pollution reduction.The research takes a comprehensive view of the factors shaping individuals' intentions to engage with the UCO collection program. A key focus is assessing the extent to which individuals embrace novel technologies for collection and tracking. To structure this examination, the study employs the Unified Theory of Acceptance and Use of Technology (UTAUT), proven effective in analyzing variables impacting the intention to adopt technology-driven solutions. Geographically, the study centers on Bangkok's lively flea markets, including notable spots like Talad Rod Fai Srinakarin, Jodd Fairs, and The One Ratchada. Employing a quantitative approach, the study administers online questionnaires to a diverse range of participants – street hawkers, food stalls, and restaurants. Meticulous analysis, using methods such as multiple and linear regression, aims to uncover correlations between factors and participants' intentions to embrace the UCO mobile application. Results drawn from 108 participants underscore the significant influence of factors like performance expectancy, effort expectancy, and social influence on engagement with the UCO collection initiative. The predominantly male participants, spanning various age groups, exhibit diverse levels of daily UCO usage. Encouragingly, respondents collectively believe in the program's potential to enhance UCO management and operational efficiency. The study's conclusion emphasizes the importance of emphasizing performance expectancy for successful mobile application adoption and high-quality service delivery. By shedding light on technology adoption dynamics within UCO collection, this study enriches existing knowledge and provides practical suggestions for more effective collection initiatives. The findings extend beyond technology assimilation, enhancing understanding of UCO collection efforts. More significantly, the research highlights the pivotal role played by the informal sector, underscoring its potential as a change agent for circular economy practices, sustainable energy promotion, and environmental preservation. In summary, this independent study calls for a reevaluation of UCO collection strategies. Emphasizing the informal sector's involvement strongly appeals for collaboration between the public and private sectors, aiming to foster efficient, inclusive, and impactful UCO collection programs. By unveiling the intricate interplay between technology and sustainability, this research lays a robust foundation for future endeavors in waste management, circular economies, and sustainable technology integration.78 209