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Browsing CA: Research Reports by Author "School of Communication Arts"
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- PublicationBrand Building Strategy of Thai Magazine(University of the Thai Chamber of Commerce, 2007)
; ;School of Communication ArtsUniversity of the Thai Chamber of Commerce. School of Communication ArtsA research of the tactic for creating the brand (logo) for Thai magazines which have theobjectives for knowledge and understanding concerning the process and procedure includingthe tactic used for creating the brand for Thai magazine in order to reach the demand of itstarget and consistent with marketing situation and current magazine competition; the resultsfrom studying and researching of this research are follows:Most magazines including Thai magazines realize and understand to create the brandbecause of high competition in magazine market. Magazine is an important media; it can makea good benefit if we compare with the investment and it is stable if we compare with othermedia. One of the tactics which have been used is to be granted a copyright from popularforeign magazine for sellingTo creating the brand of magazine, it is important for started from paying attention forworker, modern content, creating simply character of brand. One thing that can make the brandof magazine to be strong is content and one the tactic that is used for magazine is the “cover”To using the method of efficiency communication marketing which is creating specialactivity is a marketing activity which a publisher has an opportunity to meet its reader andexchange their idea in order to receive the information for developing the brand and magazineto consisting with the reader’s demandWhether Thai magazine will be successful for creating the brand or not, it depends onthree factors 1) Clearly understanding reader which most of magazine will do the research forthis factor 2) Create content to be interesting and 3) to use a suitable method of communicationmarketing.17 119 - PublicationCommunication and Management of Anxiety and Crisis Between Thai Public Health Professionals and Patients in Amphoe Wiang Sa, Changwat Nan(University of the Thai Chamber of Commerce, 2011)
; ;School of Communication ArtsUniversity of the Thai Chamber of Commerce. School of Communication ArtsThis research applies the methodology of Conversation Analysis (CA) to study how nurses, patients and families members talk about anxiety and crisis. In studying interaction, it goes beyond limited methods for collecting participants’ opinions and reveals processes of negotiation of meaning in naturally occurring data. This research is the result of six months’ field work in Changwat Nan, during which 40 counselling sessions were video recorded: 9 in Wiangsa hospital, 4 in district public health centers and 27 in patients’ homes. Direct observation and in-depth interview were used for supplementary data collection. The principal results are 1) Communication on cancer was not only restricted to health talk. Different topics were brought into discussion; namely symptoms such as pain, family economy, children’s education, sexuality and the issue of dread. Topics discussed were co-constructed by participants.2) The structure of talking about death falls into 4 stages; opening, elaboration and awareness of dying, focus on patient’s own death and exit from the death context. The use of clue, the conversion of a general question into a specific question, references to third parties, list-construction, repairs, gestures, issues of family, property and funeral assistance fund were applied in health and dying consultations.3) The meaning of death was socially constructed by interlocutors. They regarded death as a way of eliminating suffering pain, the matter to be explained by religion, a way to avoid life suffering, the failure of science, and they sought to reduce its control over life and perception. Indirect address, the use of gaze and gesture, blame and reformulation of the topic rendered death taboo.4) Patients have their own techniques to grapple with suffering pain. They applied meditation, religion and breathing control. Patients with different level of pains used different linguistic utterances. Pains shaped the type of linguistic use, and vice-versa the language could indicate how much they felt pain.14 254