Distribution network redesign: A case study of the beverage manufacturing company in Thailand

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University of the Thai Chamber of Commerce. Research Support Office
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University of the Thai Chamber of Commerce
Date Issued
2012
Resource Type
Text::Conference output::Conference proceedings::Conference paper
Language
English
Abstract
The product distribution is one of the most important functions that directly impact the organizational performance in term of cost and service level. This paper reports the case study from one of the leading company in Thailand to redesign its' distribution network. Being driven by marketing initiatives, the company would like to operate its' own distribution centers to instead ofrelying on wholesalers. In this study, the methodology for redesigning the distribution network is described in details. The distribution network redesign can help the company achieve higher customer service and reduce its' expense by $290,000 per month.
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Advanced Materials Research,
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public
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
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University of the Thai Chamber of Commerce
Bibliographic Citation
Manisra Baramichai (2012) Distribution network redesign: A case study of the beverage manufacturing company in Thailand., 1459-1465.
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