Thai youths and global warming: Media information, awareness, and lifestyle activities

Publisher(s)
Scopus
University of the Thai Chamber of Commerce
Date Issued
2010
Author(s)
Other Contributor(s)
University of the Thai Chamber of Commerce. Research Support Office
Abstract
This study examines the exposure of Thai youths to media information on global warming, the relationship between exposure to global warming information and awareness of global warming, and the relationship between that awareness and lifestyle activities that contribute to global warming. A focus group of eight Thai youths provided information that was used to construct aquestionnaire, which was administered to 2,500 Thai youths. Indepth interviews with academics and mass communication experts were also conducted. The study took place from early 2008 to mid2009 in various parts of Thailand. Analysis of the questionnaire responses indicate that most of the Thai youths in the study obtained information about global warming primarilyfrom television; often, however, they do not understand the information.
Subject(s)
Cross-cultural Marketing Communication
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This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Rights Holder(s)
University of the Thai Chamber of Commerce
Bibliographic Citation
Kanchana Chokriensukchai, R. Tamang (2010) Thai youths and global warming: Media information, awareness, and lifestyle activities. Applied Environmental Education and Communication Vol.9 No.3, 198-208.
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