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- PublicationSufficiency Economy: The Solution for Key Success in Supply Chain Management(University of the Thai Chamber of Commerce, 2007)
;Tongkaew, SantiUniversity of the Thai Chamber of Commerce. School of EconomicsStability in business and confrontation of global economycrisis has become a major issue nowadays. Globalizationhas a direct impact on changing in worldwide businessenvironment. Supply chain management is thereforebrought into several business sectors to overcome suchproblem. However, an important factor of supply chainmanagement concept is a relation between partners insupply chain. It is therefore for any decisions made toconcentrate on a concept of sufficiency economy that hasbeen promoted widely in the past few years. The objectiveof sufficiency economy concept is to keep all businesspartners closer in their relationship and build trust amongindividual.7 33