Please use this identifier to cite or link to this item: https://scholar.utcc.ac.th/handle/6626976254/912
Title: The Influence of New Product Characteristics: Competitive Strategy and Development Process to New Product Performance
Authors: Tzeng, Lun-Chung 
Chen, Cheng-Nan 
Issue Date: 2007
Publisher: University of the Thai Chamber of Commerce
Source: Lun-Chung Tzeng, Cheng-Nan Chen (2007) The Influence of New Product Characteristics: Competitive Strategy and Development Process to New Product Performance.
Conference: Proceedings of the 2nd International Conference on Operations and Supply Chain Management 
Abstract: There were many researches about new product performance in the past, but some researches results are not same and some researches variables have never been researched. This research tries to measure the new product performance from the new product characteristic new product completive strategy and new product development process and so on.The research establish the first research frame, go deep into the product that interview new product expert's scholar to develop, correct the first research frame and questionnaire, then carry on the questionnaire. One Thousand questionnaires were released by Mail. , And the retrieved valid questionnaires are calculated up to 167 copies.Empirical results indicate that there is a better new product performance when the new product is discontinuous innovation and make differential competitive strategy; there is a positive relationship with new product performance with market orientation.
URI: https://scholar.utcc.ac.th/handle/6626976254/912
Rights: This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Appears in Collections:conference_item

Files in This Item:
File Description SizeFormat 
2130fulltext.pdf113.54 kBAdobe PDFThumbnail
View/Open
Show full item record Recommend this item

Page view(s) 20

9
checked on Jul 11, 2019

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.