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Title: The Use of Language for Constructing Myth in Hair Products Advertising
Authors: Boontarw, Marisa 
Issue Date: 2002
Publisher: University of the Thai Chamber of Commerce
Source: Marisa Boontarw (2002) The Use of Language for Constructing Myth in Hair Products Advertising.
Project: project title 
Journal: journal title 
Conference: conference 
Abstract: The objectives of the study are to study the language used in constructing myths of hair products by the commercial ads in Praew, Kwanruen magazines, and Raklook in 1998 under the conceptual framework of Semiological Analysis and to study the semantic processes of the language both verbal and nonverbal for creating a myth.
Rights: This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Appears in Collections:GS: Theses / Independent Studies

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