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Title: Demand Chain Management: Development of Performance Measurement:Demand Chain Operations Reference (DCOR Model)
Authors: Laptaned, Ungul 
Issue Date: 2006
Publisher: University of the Thai Chamber of Commerce
University of the Thai Chamber of Commerce
Source: Ungul Laptaned (2006) Demand Chain Management: Development of Performance Measurement:Demand Chain Operations Reference (DCOR Model). UTCC Engineering Research Papers.
Journal: UTCC Engineering Research Papers
Abstract: A management of demand involves the representation a quantity of goods or services demanded byhouseholds at a given price, keeping other variables to be constant. Demand side has involved its chain thatencompasses the marketing, sales, and services end along with distribution networks. Demand chain involvesdistribution, marketing/ sales in which it is found at downstream of the supply chain. Demand chain management(DCM) may take the core values of customer relationship management (CRM) strategy to a new level by applyingnew e-commerce technologies that are rapidly overtaking today’ business world. This newly integrated approachcan link up marketing with other business areas (i.e., sales, service, finance, supply chain and channel and partnerorganizations-operations function). Since a new theory and model of DCM has been proposed previously, it istherefore essential to develop the “DCM performance measurement” that is based on such theory and model. Thisresearch study will develop the DCM performance measurement referred to as “Demand Chain OperationsReference” (DCOR model) for data collection. It is anticipated that this developed performance measurement wouldbe fruitful, and be considered as a prime sample of performance measurement used for evaluating demand chainmanagement.
ISSN: 1906-1625
Rights: This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Appears in Collections:EN: Journal Articles

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