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Title: Consumers' Purchasing Behavior in Modern Retail Businesses in Bangkok Metropolis
Authors: Weravess, Rungravee 
Sakwatharak, Rakphong 
Issue Date: 2008
Publisher: Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Source: Rungravee Weravess, Rakphong Sakwatharak (2008) Consumers' Purchasing Behavior in Modern Retail Businesses in Bangkok Metropolis. University of the Thai Chamber of Commerce Journal Vol.28 No.3.
Journal: University of the Thai Chamber of Commerce Journal 
Abstract: The main objective of this research is to analyse consumers' purchasing behaviour in modern retail businesses in Bangkok Metropolis. The concept of duality in consumption is applied to back up this analysis with demography and socioeconomic variables, using the technique of multiple regression analysis. This study focuses on four modern retail businesses, namely Lotus, Watson, Top Supermarket and Big C. Consumer goods are classified into four types, which are shower gel, shampoo, body lotion and tissue paper. Results from the survey data show that the income elasticity is less than 1, which means that consumer goods are necessary in the view of people in Bangkok. Regarding the analysis of factors influencing the expenditure of consumer goods, the study reveals that the level of income is the most influential factor affecting the buying behavior for theproducts including shower gel, shampoo, and body lotion, whereas the number of family members is the most influential factor for the purchasing of tissue paper.
ISSN: 0125-2437
Rights: This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Appears in Collections:JEO: Journal Articles

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