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Title: Cultures and Perceived Values Influencing Mobile Phone Use and Satisfaction
Authors: Pornsakulvanich, Vikanda 
Dumrongsiri, Nuchada 
Issue Date: 2009
Publisher: Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Source: Vikanda Pornsakulvanich, Nuchada Dumrongsiri (2009) Cultures and Perceived Values Influencing Mobile Phone Use and Satisfaction. University of the Thai Chamber of Commerce Journal Vol.29 No.2.
Journal: University of the Thai Chamber of Commerce Journal 
Abstract: This study examined differences and relationships among cultures (i.e., horizontal,vertical individualism and collectivism), perceived values (i.e., functional, emotional,social, and monetary values) of mobile phone use, the amount of mobile phone use,and communication satisfaction. A total of 764 samples participated in this study. Aself-administered questionnaire was used to determine differences and relationshipsamong variables, including cultural influences, perceived values, mobile phone use, andcommunication satisfaction. Overall, the results indicated that vertical collectiviststended to value functional benefits of mobile phones more than did horizontalcollectivists. Moreover, perceived values of mobile phone use predicted the amount ofuse and communication satisfaction. People who perceived that mobile phones couldgratify their functional, emotional, social, and monetary needs tended to feel satisfiedwith their communication via mobile phones.
ISSN: 0125-2437
Rights: This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Appears in Collections:JEO: Journal Articles

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