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Title: Role of Brand Identity in Determining the Popularity of Brand Reputation
Authors: Eamlaorpakdee, Pranee 
Issue Date: 2009
Publisher: Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Source: Pranee Eamlaorpakdee (2009) Role of Brand Identity in Determining the Popularity of Brand Reputation. University of the Thai Chamber of Commerce Journal Vol.29 No.3.
Journal: University of the Thai Chamber of Commerce Journal 
Abstract: Managing the brand reputation is useful for a business in two ways: firstly, thebusiness will gain a competitive advantage by differentiating its products and services,and secondly the business can build consumer confidence in the brand. Building thebrand reputation begins with making the company brand unique from competitive brands in the market. The organization first has to build a sense of uniquenessamong its own employees, and then consumers, to give them an awareness of thebrand. Consequently, this brand will be fixed in their minds. We can summarize bysaying that the uniqueness of the brand makes the brand image remain in thecustomers’ mind for a long time. This method will positively show that the brand isaccepted and in consumers’ minds.
ISSN: 0125-2437
Rights: This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Appears in Collections:JEO: Journal Articles

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