Please use this identifier to cite or link to this item: https://scholar.utcc.ac.th/handle/6626976254/358
Title: Communication between Business OrganizationRepresentatives and Journalists in the Context of Media Relations
Authors: Wilainuch, Pairote 
Issue Date: 2013
Publisher: Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Source: Pairote Wilainuch (2013) Communication between Business OrganizationRepresentatives and Journalists in the Context of Media Relations. University of the Thai Chamber of Commerce Journal Vol.33 No.3.
Journal: University of the Thai Chamber of Commerce Journal 
Abstract: This paper illustrates the use of communication techniques in press conferences between business organization representatives and journalists, in the context of media relations, which is significant for corporate communication. The journalists used a leading question calling for a yes or no response. The directness of this type of question led the organization representatives to answer evasively by referring to a third party as their best estimation of the expected response. These answers influenced the journalists to adopt a less aggressive line of questioning, such as rhetorial questions with only positive responses. Some journalists used a positive question. In response to such a question, an organization representative used lexical choice and rephrasing.
URI: https://scholar.utcc.ac.th/handle/6626976254/358
ISSN: 0125-2437
Rights: This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Appears in Collections:JEO: Journal Articles

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