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Title: Development of Global Tourism Marketing
Authors: Plangmarn, Acheraporn 
Issue Date: 2013
Publisher: Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Source: Acheraporn Plangmarn (2013) Development of Global Tourism Marketing. University of the Thai Chamber of Commerce Journal Vol.33 No.3.
Journal: University of the Thai Chamber of Commerce Journal 
Abstract: Tourism today has become globalized. The conveniences of travelling are the mainstream activity for tourists. In this globalized world, the host country needs to understand the multicultural diversity of international tourists. It is important to develop tourism marketing strategies to respond effectively to cultural differences which results in satisfactorily positive experiences. Cultural values, travel motivation, sources of information and necessary information for travelling are examined as efficient means for marketers to plan and develop tourism marketing strategies and tools for the country.
ISSN: 0125-2437
Rights: This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Appears in Collections:JEO: Journal Articles

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