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|Title:||Development of Global Tourism Marketing||Authors:||Plangmarn, Acheraporn||Issue Date:||2013||Publisher:||Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
|Source:||Acheraporn Plangmarn (2013) Development of Global Tourism Marketing. University of the Thai Chamber of Commerce Journal Vol.33 No.3.||Abstract:||Tourism today has become globalized. The conveniences of travelling are the mainstream activity for tourists. In this globalized world, the host country needs to understand the multicultural diversity of international tourists. It is important to develop tourism marketing strategies to respond effectively to cultural differences which results in satisfactorily positive experiences. Cultural values, travel motivation, sources of information and necessary information for travelling are examined as efficient means for marketers to plan and develop tourism marketing strategies and tools for the country.||URI:||https://scholar.utcc.ac.th/handle/6626976254/356||ISSN:||0125-2437||Rights:||This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.|
|Appears in Collections:||JEO: Journal Articles|
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