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|Title:||Thai Business Preparations under the 2011-2015 ASEAN Strategic Plan of Tourism||Authors:||Chiarakul, Tanyamai||Issue Date:||2013||Publisher:||Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
|Source:||Tanyamai Chiarakul (2013) Thai Business Preparations under the 2011-2015 ASEAN Strategic Plan of Tourism. University of the Thai Chamber of Commerce Journal Vol.33 No.3.||Abstract:||In response to the 2011-2015 ASEAN Strategic Plan of Tourism, all related sectors in Thailand are making preparations for Thai tourism industry in the following six issues: Integrated and Structured Tourism Development, Sustainable and Responsible Development, Wide Ranging Stakeholder Collaboration, Quality Tourism Products, Service Excellence, and Distinctive and Interactive Experiences. In particular, the issue of the Wide Ranging Stakeholder Collaboration is the most important to support the preparation of the remaining 5 issues. The issue that requires the most time and effort is the Sustainable Development and Responsibility, which should receive good cooperation from all sectors, especially the participation of local communities.||URI:||https://scholar.utcc.ac.th/handle/6626976254/355||ISSN:||0125-2437||Rights:||This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.|
|Appears in Collections:||JEO: Journal Articles|
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