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Title: Personal Branding in Business
Authors: Eamlaorpakdee, Pranee 
Issue Date: 2010
Publisher: Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Source: Pranee Eamlaorpakdee (2010) Personal Branding in Business. University of the Thai Chamber of Commerce Journal Vol.30 No.2.
Journal: University of the Thai Chamber of Commerce Journal 
Abstract: Personal branding in business needs a plan. The study demonstrates that it beginswith core competencies, expertise, or differentiation, and then defines a unique valueposition by managing relationships between roles, standards, life style, career success,and personal marketability. When the personal brand is determined, the targetmarket can be reached through marketing medias. Personal branding createsconfidence, reliability, and pride. It has been widely promoted for various businesses, suchas entertainment, communication, and fashion design.
ISSN: 0125-2437
Rights: This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Appears in Collections:JEO: Journal Articles

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