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|Title:||Structural Equation Model of FactorsAffecting Thai Tourist Loyalty towardsMarine National Parks in Southern Thailand||Authors:||Jankingthong, Wiwat||Issue Date:||2013||Publisher:||Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
|Source:||Wiwat Jankingthong (2013) Structural Equation Model of FactorsAffecting Thai Tourist Loyalty towardsMarine National Parks in Southern Thailand. University of the Thai Chamber of Commerce Journal Vol.33 No.3.||Abstract:||The purposes of this inter-related study were to test a structural equation model of factors affecting Thai tourist loyalty toward Marine National Parks in Southern Thailand. The subjects of the study were 800 Thai tourists who visited Marine National parks in Southern Thailand, selected by using accidental sampling. The research hypothesis included five major factors causing tourist loyalty, in addition to some latent variables: corporate social responsibility, destination image, perceived value, tourist satisfaction and tourist complaints. The results revealed that destination image, perceived value, tourist satisfaction and tourist complaints directly affect tourist loyalty, whereas the indirect factors affecting tourist loyalty include corporate social responsibility, destination image, perceived value and tourist satisfaction.||URI:||https://scholar.utcc.ac.th/handle/6626976254/347||ISSN:||0125-2437||Rights:||This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.|
|Appears in Collections:||JEO: Journal Articles|
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