Please use this identifier to cite or link to this item: https://scholar.utcc.ac.th/handle/6626976254/347
Title: Structural Equation Model of FactorsAffecting Thai Tourist Loyalty towardsMarine National Parks in Southern Thailand
Authors: Jankingthong, Wiwat 
Issue Date: 2013
Publisher: Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Source: Wiwat Jankingthong (2013) Structural Equation Model of FactorsAffecting Thai Tourist Loyalty towardsMarine National Parks in Southern Thailand. University of the Thai Chamber of Commerce Journal Vol.33 No.3.
Journal: University of the Thai Chamber of Commerce Journal 
Abstract: The purposes of this inter-related study were to test a structural equation model of factors affecting Thai tourist loyalty toward Marine National Parks in Southern Thailand. The subjects of the study were 800 Thai tourists who visited Marine National parks in Southern Thailand, selected by using accidental sampling. The research hypothesis included five major factors causing tourist loyalty, in addition to some latent variables: corporate social responsibility, destination image, perceived value, tourist satisfaction and tourist complaints. The results revealed that destination image, perceived value, tourist satisfaction and tourist complaints directly affect tourist loyalty, whereas the indirect factors affecting tourist loyalty include corporate social responsibility, destination image, perceived value and tourist satisfaction.
URI: https://scholar.utcc.ac.th/handle/6626976254/347
ISSN: 0125-2437
Rights: This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Appears in Collections:JEO: Journal Articles

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