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|Title:||A Comparative Investigation of TPB and Altruism Frameworks for an Empirically based Communication Approach to Enhance Paper Recycling||Authors:||Chaisamrej, Rungrat
University of the Thai Chamber of Commerce
|Source:||Rungrat Chaisamrej, R.S. Zimmerman (2014) A Comparative Investigation of TPB and Altruism Frameworks for an Empirically based Communication Approach to Enhance Paper Recycling. Applied Environmental Education and Communication Vol.13 No.1, 28-37.||Abstract:||This research compared the ability of the theory of planned behavior (TPB) and the altruism framework (AM) to predict paperrecycling behavior. It was comprised of formative research and a major survey. Data collected from 628 undergraduate students in Thailand were analyzed using structural equation modeling. Results showed that TPB was superior to AM in predicting paper recycling. Perceived behavioral control was the only significant determinant from the TPB; personal norms alone significantly predicted behavior in AM. A communication approach is proposed to reinforce change in sociopsychological factors that could lead to a longtermpaperrecycling commitment.||URI:||https://scholar.utcc.ac.th/handle/6626976254/3441||Rights:||This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.|
|Appears in Collections:||RSO: Journal Articles|
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