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Title: Measuring Tourists’ Emotional Experiences: Further Validation of the Destination Emotion Scale
Authors: Hosany, S. 
Prayag, G. 
Deesilatham, S. 
Cauševic, S. 
Odeh, K. 
Keywords: behavioral intentions;destination emotion scale;Petra;place attachment;scale validation;Thailand;touristsâ emotional experiences
Issue Date: 2015
Publisher: Scopus
University of the Thai Chamber of Commerce
Source: S. Hosany, G. Prayag, S. Deesilatham, S. Cauševic, K. Odeh (2015) Measuring Tourists’ Emotional Experiences: Further Validation of the Destination Emotion Scale. Journal of Travel Research Vol.54 No.4, 482-195.
Abstract: This study is an extension of Hosany and Gilbert’s original research on the development of a scale measuring the diversity and intensity of tourists’ emotional experiences toward destinations: the Destination Emotion Scale (DES). The DES consists of 15 items, representing three emotional dimensions: joy, love, and positive surprise.Although the DES displays solid psychometric properties, additional evidence is required of the scale’s validity. Using data collected from international tourists visiting two distinct destinations, Petra (Jordan) and Thailand, this study further examines the scale’s construct validity. Adopting stateoftheart procedures guiding scale validation, results confirm the unidimensionality, reliability, convergent, discriminant, and nomological validity of the DES. In particular, discriminant validity tests show that emotions and place attachment are related but distinct constructs. The DES provides a useful tool for marketers and researchers to measure tourists’ emotional responses toward destinations.
Rights: This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Appears in Collections:RSO: Journal Articles

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