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|Title:||ISO 26000 and Building a CorporateBrand for Social Responsibility||Authors:||Wiriyapipat, Nipa||Issue Date:||2010||Publisher:||Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
|Source:||Nipa Wiriyapipat (2010) ISO 26000 and Building a CorporateBrand for Social Responsibility. University of the Thai Chamber of Commerce Journal Vol.30 No.4.||Journal:||University of the Thai Chamber of Commerce Journal||Abstract:||The CSR trend has emerged as a significant theme in global business organizationsand is gradually becoming a mainstream activity. Interestingly, CSR would have beena major contribution to the development of the ISO 26000 Social ResponsibilityStandard, which would later come into force in 2010. ISO 26000 is now an essentialpart of global business communications and is an effective tool for creating consumerperception and corporate brand recognition. It increasingly produces intangiblebenefits, customer satisfaction and corporate brand enhancement. A company leaderthus plays the key role by integrating ISO 26000 into his vision under the concept of“Strategic Stars”. The company will achieve maximum results by building awareness &engaging employees to take part in driving corporate objectives through CSRinitiatives. It will raise the corporate culture, which reflects the corporate image andbrand value in the mind of customers, thereby resulting in sustainable development ofboth organizations and society together.||URI:||https://scholar.utcc.ac.th/handle/6626976254/3246||ISSN:||0125-2437||Rights:||This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.|
|Appears in Collections:||JEO: Journal Articles|
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