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Title: EU Eco-Label for adding value to Mor-Hom Products via Toung-Hong Prae through the EU Market
Authors: Ponanake, Pareeyawadee 
Issue Date: 2011
Publisher: Chulalongkorn University Printing House
University of the Thai Chamber of Commerce
Source: Pareeyawadee Ponanake (2011) EU Eco-Label for adding value to Mor-Hom Products via Toung-Hong Prae through the EU Market. University of the Thai Chamber of Commerce Journal Vol.31 No.1.
Journal: University of the Thai Chamber of Commerce Journal 
Abstract: The European Union consists of 25-member countries that have eliminated mostbarriers to the free flow of goods, services, capital and labor across their borders. Thissingle market houses more than 380 million consumers with a combined grossdomestic product larger than that of the United States. Therefore, the effectivestrategies to tackle Euro Market are product quality and package standards. Howeverthe Euro market has some limitations regarding advertising, product promotion, tariffsand the removal of some tariffs that affect pricing practices. Furthermore, in the caseof Mor-Hom Products, the EU-Eco Labeling would greatly increase the value of theproduct and it would help to eliminate Non-Tariff Barriers throughout the EU Market.In addition, the advantage of the Eco-Label is to make the product valid throughoutEurope. The scheme is backed by the European Commission and all EU MemberStates. It has the potential to influence the behavior of millions of consumers acrossEurope, (Brussels Embassy, 2010). Furthermore, Thai-Textile is an important industryfor the Thai economy. Mor-Hom is a local product of Prae Province made from cotton(Indigofera tinctoria), which grows naturally by seed in Prae, and is then combinedwith other fibers to create the thread used for weaving Mor-Hom.
ISSN: 0125-2437
Rights: This work is protected by copyright. Reproduction or distribution of the work in any format is prohibited without written permission of the copyright owner.
Appears in Collections:JEO: Journal Articles

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